Brand Tone

Helpful, Straightforward, Value-Driven, Trustworthy

Brand Values

• •Wide Selection
• •Competitive Pricing
• •Customer Satisfaction
• •Convenience and Security
• •Reliability

Best Practices

• •Develop a Simple Tone and Voice Guide: Document the core characteristics of your brand voice (e.g., "Helpful, Straightforward, Value-Oriented, Trustworthy"). Include do's and don'ts and examples of good/bad copy. Share this with anyone creating content.
• •Prioritize Clarity and Simplicity: Avoid overly complex language or jargon. Make information easy to find and understand, reflecting the "easy shopping" value.
• •Focus on Customer Benefits: Frame product descriptions and marketing messages around how the toys benefit the child or make the parent's life easier (e.g., "Sparks imagination," "Hours of engaging play," "Easy to assemble").
• •Maintain a Helpful and Approachable Stance: In customer service communications, FAQs, and even error messages, use a tone that is supportive and solution-oriented.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, on (any future) social media, and in customer service interactions is aligned. If a more playful tone is desired for social media, ensure it still feels authentic to the core values of being trustworthy and value-driven.

Social Perception

Positive, seen as a reliable online retailer

Copy Examples

• •Denmark's Toy Universe at Your Fingertips! Great prices on thousands of toys. Fast, secure shopping. Find their next favorite today!
• •Creative Fun Starts Here: Explore our wide range of building blocks. Perfect for all ages, helping develop imagination and skills. Shop now for quality brands.
• •At Lekhandel.dk, we're committed to making toy shopping simple and reliable. Our goal? To be your go-to online toy store with great selection, fair prices, and dedicated customer support.
• •Still Thinking It Over? The [Toy Name] in your cart is waiting! Enjoy competitive prices and speedy delivery when you complete your order. Shop with confidence at Lekhandel.dk.
• •Rainy Day Fun Sorted! 🌧️ Discover our huge selection of indoor games and puzzles. Quality toys at prices you'll love. Shop now and get fast delivery! #toys #Denmark #lekhandel