Brand Tone

Elegant & Sophisticated, Empowering & Confident, Quality-Conscious & Trustworthy, Aspirational & Stylish, Caring & Personal

Brand Values

• •Modesty
• •Elegance & Style
• •Quality Craftsmanship
• •Female Empowerment
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal words (e.g., elegant, empowering, refined, graceful, confident), "words to use," and "words to avoid." Share this with anyone creating content.
• •Prioritize "Elegant Simplicity": Ensure language is sophisticated but also clear, accessible, and not overly ornate. The focus should be on the beauty and quality of the garments.
• •Emphasize Empowerment Through Modesty: Frame copy to highlight how the clothing helps women feel confident and express their style within their values, rather than focusing on restriction.
• •Showcase Quality and Craftsmanship Subtly: Weave in mentions of fabric quality, design details, and the care taken in creation without being boastful. Let the product descriptions and "Our Story" reflect this.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy consistently aligns with the elegant and aspirational imagery used on the website and social media. The words should match the pictures.

Social Perception

Largely shaped by the brand's self-representation. Potential for positive perception if the brand delivers on its promises of quality, elegance, and empowering designs.

Copy Examples

• •Instagram Post Caption (Image: Woman elegantly wearing a Leil abaya): Discover the art of modest sophistication. Our latest abaya, crafted with passion and precision, for the woman who embraces elegance in every detail. ✨ #LeilOfficial #ModestFashion #EleganceRedefined #TimelessStyle
• •Website Banner Text: Leil Official: Where Modesty Meets Modern Elegance. Shop our curated collection of abayas and modest wear, designed to empower and inspire.
• •Facebook Ad Copy: Feel confident, beautiful, and effortlessly chic. Leil Official offers timeless modest fashion, created with exceptional quality and a dedication to your unique style. Explore the new arrivals today and elevate your wardrobe. Worldwide shipping available.
• •Product Description Snippet (for a Kimono): Flow with grace in our [Product Name] Kimono. Meticulously designed for a flattering drape and crafted from premium fabric, it’s the perfect blend of contemporary style and modest values. Experience the Leil difference – elegance you can feel.
• •Email Newsletter Subject Line: An Unveiling of Elegance: Your First Look at the New Leil Collection ✨