Brand Tone

Elegant & Sophisticated, Artistic & Evocative, Passionate & Sincere, Conscious & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Artistry & Creativity
• •Luxury & Refinement
• •Sustainability & Responsibility
• •Sensory Experience & Storytelling
• •Integrity & Purity

Best Practices

• •Highlight Core Values Consistently: Weave in mentions of handcrafted, luxury, sustainability, artistry, and quality ingredients naturally across all platforms and communications.
• •Emphasize Ingredient Integrity: Detail the use of sustainably sourced essential oils, phthalate-free and carcinogen-free fragrance oils, clean-burning soy wax, and metal-free cotton wicks.
• •Focus on Sensory Experience: Evoke the emotions and memories associated with the fragrances, painting a picture for the customer.
• •Maintain Elegant & Sophisticated Language: Use language that conveys a sense of high-end luxury, such as opulence, refinement, symphony, and exquisite.
• •Reinforce Trust and Responsibility: Communicate the brand's commitment to sustainability, ethical sourcing, and clean ingredients.

Social Perception

Sophistication and artistry. Customers appreciate the quality of the scents, describing them as majestic, cozy, and subtle but an attention grabber. The commitment to natural ingredients and clean burning is likely valued by health-conscious consumers.

Copy Examples

• •A Symphony of Opulence and Elegance
• •Awaken an exquisite communion with nature's splendor
• •From the moment our founders envisioned Le Fumét, the dream was to craft more than just fragrances – it was to create an immersive experience of luxury and artistry...
• •Breathe easy knowing our scents are pure, our soy wax clean-burning, and our commitment to your well-being unwavering.
• •Le Fumét – Illuminating moments, responsibly.