Brand Tone

authentic, mindful, and inspiring

Brand Values

• •Authenticity & Natural Beauty
• •Mindfulness & Connection
• •Playfulness & Versatility
• •Handcrafted Quality
• •Giving Back & Compassion
• •Inspiration & Presence

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand voice (e.g., authentic, mindful, inspiring, gentle, encouraging, playful) with examples of do's and don'ts. This ensures anyone writing for the brand has a clear reference.
• •Focus on "Create, Connect, Explore": Weave this core ethos into your storytelling. Show how your jewelry facilitates these experiences for your customers, whether it’s creating a personal style, connecting with loved ones, or exploring new horizons.
• •Highlight Natural Elements and Craftsmanship: Consistently mention the genuine gemstones, natural materials, and the handcrafted-in-Boulder aspect. This reinforces authenticity and quality.
• •Emphasize Meaning and Intention: Go beyond just describing the jewelry. Talk about the meaning of the stones (like the description for Garnet), the inspiration behind collections, and how the pieces can serve as reminders or talismans for the wearer.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of your copy aligns with your visual branding (minimalist, natural, elegant). Use language that evokes the same feelings as your imagery. For instance, if images are serene and nature-focused, the copy should reflect that tranquility and connection to the natural world.

Social Perception

offering well-made, beautiful pieces that can be worn daily or for special occasions

Copy Examples

• •Facebook/Instagram Ad: "Find your anchor in the everyday. Our handcrafted gemstone bracelets are more than adornment; they're a gentle reminder to connect with your inner strength and embrace the beauty of the present moment. Discover the 'Mana' collection, made with intention in Boulder, CO. ✨ #LeelaInspired #NaturalStoneJewelry #MindfulLiving #CreateConnectExplore"
• •Product Description (for a specific necklace): "The 'True' Labradorite Necklace: Let the iridescent flashes of genuine labradorite inspire your journey. Known for its transformative energies, this delicate, handcrafted piece is designed to be a subtle yet powerful companion as you explore your path. Wear it as a symbol of your inner light and the magic of new beginnings. Handmade with love by Leela Inspired. #HandmadeJewelry #LabradoriteLove #SpiritualJewelry #BoulderMade"
• •Email Newsletter Snippet (promoting The Scars Foundation collaboration): "Shine a light on mental wellness. With every purchase of our 'Scars' Blue Tiger's Eye bracelet, 20% of the proceeds go directly to The Scars Foundation, supporting their vital work in mental health awareness. Wear your support, spark a conversation, and help us create a more compassionate world. Together, we can make a difference. [Link to Collection] #GivingBack #MentalHealthMatters #LeelaAndScars #JewelryForACause"
• •TikTok Video Caption Idea (showing a piece being worn in nature): "Golden hour hikes and the grounding energy of our 'Root' Garnet earrings. Connecting with nature, connecting with self. What inspires your explorations? ☀️ #LeelaInspired #CreateConnectExplore #NaturalStoneJewelry #HandmadeInBoulder #FallVibes"
• •Pinterest Pin Description: "Adorn yourself with intention. Leela Inspired offers minimalist, natural stone jewelry handcrafted to accompany you on all of life's adventures. From mountain trails to city lights, find pieces that resonate with your spirit. Explore our collections of bracelets, necklaces, and earrings. #LeelaInspired #GemstoneJewelry #MinimalistStyle #EverydayElegance #MadeInColorado"