Brand Tone

Charming, whimsical, and aspirational. It's friendly and inviting, with a touch of elegance and a focus on the beauty of everyday objects. It's also inspirational, aiming to help customers create a "beautiful life." There's an undercurrent of nostalgia and romance, tied to the French and English countryside inspirations. On platforms like TikTok, the tone can be slightly more playful and relaxed, but still within the charming and aesthetic-focused overall voice.

Brand Values

• •Uniqueness & Curation: Offering "unique finds" and carefully selected items that aren't mass-produced.
• •Quality & Craftsmanship: Emphasizing well-made products that are built to last and have an artisanal feel.
• •Beauty & Aesthetics: A strong focus on the visual appeal and charm of their products and overall brand presentation. They believe in surrounding oneself with beautiful things.
• •Inspiration & Storytelling: Products are meant to "tell a story" and inspire customers to live a more beautiful and fulfilling life.
• •Femininity & Nature: The brand often highlights "embracing femininity and nature," particularly in its stationery line, and mentions a desire to share the love of nature.
• •Eco-Friendliness (emerging): The website mentions a belief in the privilege of living on our planet and a desire to share the love of nature, including using recycled paper for journals and donating profits from certain collections to environmental organizations. This suggests a growing value around sustainability.

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (charming, whimsical, aspirational, etc.), including core vocabulary, sentence structure preferences (e.g., slightly more descriptive and evocative), and a "do's and don'ts" list for language.
• •Immerse in the Aesthetic: Before writing, revisit the brand’s visual identity – website imagery, Instagram feed, product styling. Let the "cottage boheme" feel inspire the words. The language should feel like a natural extension of the visuals.
• •Focus on "Feeling" and "Story": Instead of just listing product features, evoke the feeling the product provides or the story it could be part of. Use sensory language and gentle storytelling to connect with the aspirational desires of the audience.
• •Use Evocative and Positive Language: Opt for words like "enchanting," "charming," "handpicked," "treasure," "inspire," "beautiful," "dreamy," "whimsical," "lovely." Avoid overly technical, corporate, or abrupt language.
• •Maintain Consistency Across All Platforms: While the format might change (e.g., shorter captions on TikTok), the core charm, whimsy, and aspirational feel should remain recognizable. Train anyone creating content on the established brand voice and review content regularly for consistency.

Social Perception

Customers and the public generally perceive Le Cottage Bohème as a source of charming, unique, and beautiful items. The aesthetic is frequently praised. The brand successfully projects an aspirational lifestyle that blends bohemian freedom with cottage charm and a touch of European elegance. While broadly appealing to those who appreciate beautiful home goods and gifts, the specific "cottage boheme" style targets a niche audience that values romantic, artisanal, and slightly whimsical aesthetics. There's an implicit trust in the brand's ability to curate a delightful collection of products. While not having massive follower counts, the engagement on social media suggests a dedicated community that appreciates the brand's specific style and offerings.

Copy Examples

• •Product (e.g., Floral Journal): "Whispers of a secret garden, captured on every page. Our new floral journal invites you to pen your dreams, stories, and sunny afternoon thoughts. Let its beauty inspire yours. ✨ #LeCottageBoheme #JournalingMagic #UniqueFinds"
• •Lifestyle (e.g., Cozy Throw Blanket): "Imagine this: a gentle breeze, a good book, and this exquisitely soft throw to wrap you in a warm embrace. Create your own cozy haven with finds that feel like a hug. #BohemeLiving #CottageComfort #BeautifulLife"
• •Brand Story/Ethos: "At Le Cottage Bohème, we believe every day deserves a touch of enchantment. We wander off the beaten path to bring you treasures that spark joy and tell a story. What beautiful tale will you create today? #UniqueHome #InspiredLiving #FrenchBoheme"
• •Call to Action (e.g., New Collection): "Psst... something lovely has just bloomed at Le Cottage Bohème! Our latest collection is brimming with handpicked wonders to make your heart flutter. Come and discover your new favorite. Link in bio to explore the magic! #NewCollection #ShopSmall #CottageStyle"
• •Engagement (e.g., Question for Followers): "Sunday mornings are for... what? For us, it's a warm cup of tea and dreaming up beautiful spaces. Share your perfect Sunday moment below! 👇 We love hearing how you make life lovely. #CommunityLove #BohemianHeart #LeCottageLifestyle"