Brand Tone

aspirational, stylish, and environmentally conscious

Brand Values

• •Sustainability
• •Quality and Style
• •Community and Family
• •Comfort and Functionality
• •Positive Impact

Best Practices

• •Always Highlight Sustainability: Weave in the eco-conscious aspect naturally in product descriptions, social media posts, and campaigns. Mention recycled materials and sustainable practices.
• •Emphasize Quality and Design: Use descriptive language that reflects the premium nature and stylish aesthetic of the Miami-designed resort wear.
• •Maintain an Aspirational yet Approachable Voice: Inspire customers with the resort lifestyle while ensuring the brand feels welcoming and connected to its community.
• •Showcase Versatility and Comfort: Focus on how the apparel supports an active and relaxed lifestyle, suitable for various occasions.
• •Be Consistent Across All Channels: Ensure the tone and messaging are harmonious across the website, social media platforms (Instagram, TikTok, etc.), email marketing, and customer service interactions.

Social Perception

Customers generally perceive Le Club Original positively, valuing the quality, style, and sustainability of their products. The brand is seen as a provider of fashionable and eco-conscious resort wear. Their efforts in sustainability, such as using recycled materials and innovative packaging, contribute to a positive brand image.

Copy Examples

• •Dive into sustainable style. Our new collection, crafted from recycled ocean plastics, lets you look good while doing good. Explore Le Club Original.
• •From Miami shores to your next escape. Experience the comfort and vibrant designs of Le Club Original resort wear. #LeClubLifestyle
• •Quality that lasts, style that transcends. Invest in pieces that feel as good as they look. Discover the Le Club difference.
• •Join the Le Club family. We're more than just a brand; we're a community committed to a stylish and sustainable future. #DiveIn
• •Ready for any adventure. Our 4-way stretch swim trunks offer ultimate freedom and comfort, so you can make the most of every moment. Shop now.