Brand Tone

Elegant & Timeless with a Trendy Twist, Personal & Passionate, Inspiring & Empowering, Quality-Conscious & Caring, Informative & Helpful, Playful & Joyful

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Passion
• •Timelessness & Trend-Awareness
• •Joy & Well-being
• •Customer Care

Best Practices

• •Create a "Voice & Tone" Guide: Document key adjectives (e.g., elegant, passionate, joyful, unique, quality-conscious), preferred vocabulary (e.g., "gemstones," "handcrafted," "timeless," "trendy twist," "unique"), and phrases to avoid. Share this with anyone creating content.
• •Embrace Storytelling: Weave in Maya's passion and the "behind the brand" narrative into product descriptions, social media posts, and email marketing to maintain that personal, passionate connection.
• •Highlight Uniqueness and Quality: Consistently mention the hand-made aspect, Swiss origin, limited quantities, and the careful selection of gemstones in relevant copy. This reinforces core brand values.
• •Speak to Aspirations and Emotions: Use language that evokes feelings of joy, confidence, and self-expression. Focus on how the jewelry makes the wearer *feel*, not just how it looks.
• •Maintain Visual-Verbal Harmony: Ensure the aesthetic of photography and website design aligns with the written tone. For Le Bijou Bijou, this means clean, elegant visuals that let the color and sparkle of the gemstones shine, complemented by copy that is equally refined yet warm.

Social Perception

Positive Customer Feedback, Special & Unique, Trusted Quality (within its niche), Aspirational yet Accessible, Stylish & Fashionable

Copy Examples

• •✨ Just landed: The 'Aura' Collection. ✨ Discover handcrafted gemstone pieces designed to reflect *your* unique light. Timeless elegance with a whisper of today's trends. Which piece is calling your name? #LeBijouBijou #UniqueAsYouAre #GemstoneMagic #SwissMadeJewelry #NewCollection
• •More than just jewelry, it's a passion. ❤️ At Le Bijou Bijou, each gemstone is hand-selected and every piece is crafted with love in Switzerland. Experience the difference dedication makes. Shop our latest designs now and find a treasure that lasts. [Link] #HandmadeJewelry #SwissCraftsmanship #GemstoneLover #QualityYouCanFeel
• •Meet the 'Seraphina' bracelet – your daily dose of delight! A playful dance of vibrant gemstones, each hand-picked for its unique energy and hue. Designed to bring a smile to your face and a chic touch to any outfit. Let your true colors shine. Limited edition. #ColorfulJoy #GemstoneBracelet #StyleInspo #LeBijouBijouStyle #HandcraftedWithLove
• •Looking for a gift that truly speaks from the heart? Our timeless gemstone necklaces are more than just an accessory; they're a cherished memory in the making. Crafted with care and designed to be treasured for years to come. Explore the perfect gift today. [Link to Necklaces]
• •Adorn Yourself. Express Yourself. Discover Le Bijou Bijou – Handcrafted gemstone jewelry that celebrates your unique story and style. Shine from within. [Shop Now]