Brand Tone

Authentic & Traditional, Quality-Driven & Craft-Oriented, Proud & Confident, Customer-Focused & Service-Oriented, Straightforward & Informative

Brand Values

• •American Craftsmanship
• •Quality & Durability
• •Heritage & Legacy
• •Customization & Individuality
• •Customer Satisfaction
• •Integrity & Pride

Best Practices

• •Always Emphasize "American Made" and Heritage: This is a core differentiator. Weave the "since 1976," "Made in USA," and the story of craftsmanship into product descriptions, social media posts, and 'About Us' sections.
• •Use Language that Conveys Durability and Strength: Words like "heavy-duty," "toughest," "endure," "built to last," "reinforced," and "industrial strength" reinforce the quality aspect.
• •Maintain a Confident but Not Arrogant Voice: Be proud of the product's quality and legacy without sounding boastful. Focus on the benefits to the rider – reliability, style, and longevity.
• •Showcase Craftsmanship and Customization: Use visual content (photos and videos) that highlights the details of the leatherwork, the customization options, and the hands-on process if possible. Let the quality speak for itself.
• •Be Direct, Informative, and Helpful in Customer Interactions: Whether on social media, email, or phone, provide clear, accurate information and assistance, reflecting the straightforward and customer-focused nature of the brand.

Social Perception

Highly Regarded for Quality, Trusted Brand, Authentically American, Classic and Timeless Style, Good Investment

Copy Examples

• •Headline: Since 1976: American Leather, Forged for the Open Road. Body: Your ride tells a story. So should your saddlebags. At Leatherworks Inc., we handcraft each piece from the toughest American leather, just like we have for over four decades. Built to endure, styled to impress. Ride with a legacy. Tone: Authentic, Quality-Driven, Proud.
• •Headline: Beyond the Ride: Crafting Your Identity in Leather. Body: It's more than just a bag; it's a statement. Choose from unmatched customization options and let our master artisans create saddlebags that are uniquely yours. Heavy-duty leather, hand-riveted details, and the iconic Indian Head Nickel – quality you can feel, style you can own. Tone: Craft-Oriented, Customer-Focused, Confident.
• •Headline: The Weight of Quality. The Freedom of the Road. Body: We use only 10-12oz American tanned leather – the heaviest in the industry – because your journey demands it. Our saddlebags aren't just built; they're engineered for a lifetime of miles. Experience the Leatherworks Inc. difference. Tone: Quality-Driven, Proud, Straightforward.
• •Headline: American Hands. American Hides. Unmistakably Leatherworks. Body: From Stockton, California, to every corner of the country, our saddlebags carry more than just gear – they carry a tradition of excellence. ABS-reinforced, water-resistant, and backed by generations of riders. Invest in the best for your bike. Tone: Authentic, Proud, Informative.
• •Headline: Your Bike. Your Rules. Your Custom Leather. Body: Don't settle for off-the-shelf. At Leatherworks Inc., we work with you to create the perfect saddlebags to match your style and your ride. From colored leather to unique hardware, if you can dream it, we can craft it. Proudly American-made, exceptionally yours. Tone: Customer-Focused, Craft-Oriented, Confident.