Brand Tone

Supportive and Educational, Passionate and Enthusiastic, Community-Focused, Customer-Centric and Approachable, Conscious and Responsible

Brand Values

• •Quality: Providing "top-notch products" and "high quality hides & skins."
• •Fair Pricing/Value: Offering "quality products to our cherished customers at fair prices." Customer reviews frequently mention "great value."
• •Sustainability/Eco-consciousness: "We deeply value sustainability and being kind to our environment. Embracing the beauty of leather scraps, we proudly endorse their eco-friendliness and commitment to preserving our planet's resources."
• •Customer Satisfaction & Support: "Your satisfaction means everything to us." "Providing knowledge and customer service is our first priority."
• •Community Building: "Nurturing a community of knowledge and support for leather enthusiasts."
• •Passion for Craft: Driven by a "desire to provide for our family while pursuing something we were passionate about."

Best Practices

• •Always Emphasize Support and Knowledge Sharing: Frame product descriptions, social media posts, and blog content not just as sales pitches but as opportunities to educate and support customers on their crafting journey. Use phrases like "We're here to help," "Learn how to," "Your guide to."
• •Use Inclusive and Community-Oriented Language: Foster a sense of belonging. Refer to customers as "fellow enthusiasts," "our crafting family," or "our community." Encourage interaction and sharing.
• •Highlight Sustainability and Quality Hand-in-Hand: Consistently mention the eco-friendly aspect of using leather scraps alongside the quality and usability of the materials. This reinforces core values.
• •Maintain a Passionate and Approachable Voice: Let genuine enthusiasm for leathercraft shine through. Use warm, friendly language. Avoid overly formal or corporate jargon. An occasional exclamation mark, used judiciously, can convey this passion.
• •Prioritize Customer Needs and Satisfaction: Regularly solicit feedback, feature customer creations (with permission), and ensure that customer service interactions reflect the helpful, supportive tone established in marketing copy. Make it clear that their "desires are your commitment."

Social Perception

Trusted Supplier, Good Value for Money, Helpful and Supportive, Eco-Friendly Focus Appreciated, Positive Customer Service Experience

Copy Examples

• •Headline for a social media post showcasing new scrap bundles: Unleash your creativity without breaking the bank! Our new collection of premium leather scraps is here – sustainably sourced, generously sized, and bursting with inspiration. Join our community of happy crafters and give these beauties a new life! #LeatherCraft #SustainableCrafting #DIYLeather
• •Email subject line for a newsletter: New to Leather Craft? We're Here to Help You Get Started! + Fresh Arrivals!
• •Product description snippet for a mixed leather remnant pack: Dive into your next project with our vibrant mix of high-quality leather remnants! Perfect for beginners and seasoned artisans alike, each piece is a unique invitation to create. We believe in sustainability and sharing the joy of leathercraft – that’s why we rescue these beautiful scraps and offer them to you at a fair price. Got questions? We’re always happy to chat leather!
• •'About Us' section excerpt: More than just a store, Leather Circle is a family of passionate crafters. We started small, driven by our love for leather and a desire to support fellow enthusiasts. Today, we're proud to offer quality, sustainable leather supplies and the friendly guidance you need, whether you're just starting your leather journey or are a seasoned pro. Let's create something beautiful together!
• •Call to action on a blog post about leather care: Loved these tips? We’re passionate about helping you get the best from your leather! Share your own care secrets in the comments below or explore our range of quality leather pieces to start your next masterpiece. Happy crafting!