Brand Tone

Supportive and Empowering, Authoritative and Knowledgeable, Accessible and Clear, New Zealand-Centric and Culturally Aware, Professional and Reliable

Brand Values

• •Learner-Centricity
• •Quality and Excellence
• •Relevance to New Zealand Curriculum
• •Flexibility and Accessibility
• •Adaptability and Responsiveness
• •Supporting Educators
• •Cultural Inclusivity

Best Practices

• •Always Emphasize NZ Relevance: Explicitly mention alignment with the New Zealand curriculum, NCEA, and the Aotearoa context. Use local examples where appropriate.
• •Maintain a Supportive and Encouraging Voice: Use positive language that empowers learners and educators. Focus on solutions and support rather than just products.
• •Be Clear, Concise, and Accessible: Avoid overly academic jargon. Explain concepts simply, reflecting the 'easy to follow' nature of the resources.
• •Showcase Expertise with Humility: Highlight the experience and quality behind the resources without being boastful. Reference the 'learner-centric' approach.
• •Incorporate Cultural Value: When appropriate and authentic, include phrases or concepts that reflect a commitment to cultural inclusivity and the unique identity of Aotearoa (e.g., using the Māori proverb thoughtfully). Ensure any use of te reo Māori is accurate and respectful.

Social Perception

Trusted Resource Provider, High-Quality Content, Essential for NCEA Preparation, Supportive of NZ Education System, Responsive to Needs

Copy Examples

• •Headline: "Unlock Your NCEA Success with LearnWell. NZ Curriculum-aligned resources designed for Kiwi students." Body: "Navigate your studies with confidence. Our expert-crafted study guides and digital tools are here to support your learning journey, every step of the way. Explore our range for your year level and subjects."
• •Headline: "Empowering New Zealand Teachers. Quality resources, less stress." Body: "Spend more time teaching, less time searching. LearnWell provides curriculum-ready print and digital materials that engage your students and support your teaching goals. Designed by and for NZ educators."
• •Headline: "Learning, Tailored for Aotearoa. Draw deep from the well of knowledge." Body: "At LearnWell, we believe in education that reflects our unique culture. Our resources are proudly NZ-made, integrating local contexts and te reo Māori to resonate with every Kiwi learner."
• •Headline: "Flexible Learning, Powerful Results. Print or digital – the choice is yours." Body: "Whether your student learns best with a book in hand or interactive online activities, LearnWell offers the flexibility you need. Support their learning journey with resources that adapt to them."
• •Headline: "From Primary to NCEA – We’re With You. Your trusted partner in New Zealand education for over 40 years." Body: "Build a strong foundation and achieve your academic goals. LearnWell’s comprehensive range of workbooks and study guides are here to support every stage of your child's education in New Zealand."