Brand Tone

Trustworthy & Reliable, Friendly & Approachable, Smart & Value-Oriented, Modern & Tech-Savvy, Enthusiastic & Positive, Sustainable & Conscious

Brand Values

• •Sustainability: Promoting a circular economy by extending the life of electronics.
• •Affordability & Value: Making high-quality Apple products accessible to a broader audience.
• •Quality & Reliability: Ensuring refurbished products meet high standards through testing and offering warranties.
• •Customer Focus: Striving to provide good customer service and build trust.
• •Transparency: Being clear about the refurbished nature of products and their processes.
• •Accessibility: Making it easy for customers to purchase and use Apple products without the premium price tag of new items.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of Leapp's tone (e.g., "Friendly but not overly casual," "Informative but not dry," "Enthusiastic but not hyperbolic"). Include do's and don'ts and examples of good and bad copy.
• •Always Highlight the "Smart & Sustainable" Angle: Whether it’s about cost savings or environmental benefits, ensure this dual advantage of choosing Leapp is consistently woven into the messaging. This reinforces core values.
• •Be Human and Empathetic: Especially in customer interactions and social media, use language that is understanding and approachable. Avoid overly technical jargon unless explaining a specific feature clearly. Show that there are real people behind the brand.
• •Maintain Visual and Textual Cohesion: The clean, modern aesthetic of Apple should be reflected in the crispness and clarity of the copy. Ensure visuals on social media and the website match the tone of the text.
• •Train and Align All Communicators: Ensure everyone who writes on behalf of the brand, from marketing to customer service, understands and can apply the brand tone consistently. Regular check-ins or workshops can help.

Social Perception

Generally seen as a reputable source for affordable, refurbished Apple products. Customers appreciate the cost savings and the contribution to sustainability. Many perceive buying from Leapp as a clever way to own Apple devices. The brand is recognized within the refurbished market, particularly in the Benelux region.

Copy Examples

• •Headline (Website Banner/Social Media Ad): Love Apple? Love your planet? Get your premium refurbished iPhone from Leapp and save smart!
• •Instagram Caption: Unbox happiness without breaking the bank! ✨ Our latest batch of pristine, refurbished MacBooks just dropped. Power, performance, and a price you’ll love. Plus, you’re doing the planet a solid. What’s not to adore? 😉 #Leapp #RefurbishedApple #SmartTech #SustainableChoice #MacBookLove
• •Facebook Post (Informative): Did you know choosing a refurbished iPad from Leapp saves over 70% of the CO2 emissions compared to a new one? 🤔 Make a smart, sustainable switch today and enjoy Apple quality, fully tested and warrantied, for less. Learn more about our commitment to a greener future on our blog! [Link to blog]
• •TikTok Video Concept Description: (Video shows a quick, engaging sequence of a phone being tested, cleaned, and packaged) POV: You want the latest iPhone features but also want to be kind to your wallet AND Earth. 🌍💸 Solution: Leapp! Top-tier refurbished Apple gear that just makes sense. #LeappNL #RefurbishedRevolution #TechForLess #EcoFriendlyTech
• •Customer Service Email Snippet (Responding to a query): Thanks for reaching out! We understand you're looking for the best value on your next MacBook. All our refurbished MacBooks undergo a rigorous testing process by our expert technicians to ensure they're in top-notch condition. Plus, you get a [X months/years] warranty for extra peace of mind. Let us help you find the perfect match!