Brand Tone

passionate, elegant, and inspiring

Brand Values

• •Passion
• •Resilience & Inspiration
• •Elegance & Sophistication
• •Quality & Authenticity
• •Customer Connection & Service
• •Giving Back
• •Uniqueness

Best Practices

• •Embrace Passionate Language: Use vivid, evocative words that convey the energy and emotion inherent in the art and the subject of wine. Words like "vibrant," "sensuous," "celebration," "indulge," and "inspire" align with the brand.
• •Highlight Elegance and Sophistication: Employ a refined and polished vocabulary. Describe the art with terms that suggest grace, style, and a luxurious feel, reflecting the "Women in Wine" series.
• •Share the Inspiration: Weave Leanne Laine's personal story of resilience and pursuing her dreams into the narrative where appropriate. This adds depth and an inspirational layer to the brand communication.
• •Focus on Quality and Authenticity: Clearly communicate the craftsmanship behind the art, such as "hand-embellished," "limited edition," and "certificate of authenticity," to reinforce the value and exclusivity of the pieces.
• •Maintain a Customer-Centric and Appreciative Voice: Address the audience directly and with warmth. Express gratitude to collectors and emphasize the joy and beauty the art brings to their spaces, reflecting the positive customer interactions.

Social Perception

Customers see Leanne Laine as a recognized and inspiring artist with high commercial appeal and global reach. Her art is praised for its beauty, vibrancy, and quality, and she is known for excellent customer service.

Copy Examples

• •Uncork the Emotion. Elevate your space with the vibrant energy of Leanne Laine's wine art. Each piece, a celebration of passion and elegance, ready to inspire.
• •More Than Just Art, It's a Story. Discover the 'Women in Wine' series – a tribute to strength, sophistication, and the beautiful dance of life, captured on canvas.
• •From Dreams to Your Walls. Own a piece of Leanne Laine's inspiring journey. Authentic, hand-embellished giclées that bring warmth and conversation to any room.
• •The Perfect Pour of Artistry. Leanne Laine's unique vision blends the allure of wine with breathtaking color and movement. Find the piece that speaks to your soul.
• •Invest in Joy. Collectors worldwide cherish Leanne Laine's art for its exceptional quality and the uplifting spirit it brings to their homes and businesses.