Brand Tone

Friendly, inclusive, and community-focused

Brand Values

• •Community
• •Quality
• •Inclusivity
• •Ethical Sourcing
• •Personalization

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Highlight the brand's commitment to quality and community.
• •Use clear and concise language, avoiding jargon.
• •Incorporate visuals that are bright, inclusive, and representative of the target audience.
• •Engage with customers and followers in a timely and meaningful way.

Social Perception

A brand that is perceived as friendly, inclusive, high-quality, community-oriented, and ethically responsible.

Copy Examples

• •"Join the Lazo family! We're more than just a brand, we're a community."
• •"Experience the Lazo difference: Quality craftsmanship, ethical sourcing, and a personal touch."
• •"Your style, your way. Discover unique pieces that express your individuality with Lazo."
• •"Supporting local artisans and sustainable practices. Feel good about what you wear with Lazo."
• •"Have a question? We're here to help! Reach out to our friendly team for personalized assistance."