Brand Tone

enthusiastic, community-focused, and welcoming

Brand Values

• •Community
• •Passion for Gaming
• •Customer Experience
• •Accessibility
• •Excitement/Fun

Best Practices

• •Know Your Audience: Understand who you're talking to – their interests, language, and level of gaming knowledge. Tailor your copy to resonate with them.
• •Use Enthusiastic and Inclusive Language: Employ words that convey excitement, passion, and a sense of belonging. Avoid overly technical jargon unless appropriate for a specific segment.
• •Highlight Community: Emphasize the social aspects of gaming. Talk about events, player interactions, and the shared passion of the community.
• •Be Authentic and Passionate: Let your genuine love for gaming shine through in your writing. This builds trust and connection with your audience.
• •Maintain Consistency Across Platforms: Ensure your tone is recognizable whether it's on your website, social media, email newsletters, or in-store signage. This builds a strong and cohesive brand identity.

Social Perception

Customers and the public generally perceive Layton Gaming positively as a significant and impressive game store, often highlighted as one of the biggest in Florida. It's seen as a hub for the TCG community, offering a wide selection of products and a welcoming environment for both casual players and serious collectors. The "Harry Potteresque" design of their physical store is often mentioned as a positive and unique feature. Their live breaks are popular, and staff are often described as helpful and knowledgeable. They are active in the community, hosting various events including family-friendly ones.

Copy Examples

• •Your adventure starts at Layton Gaming! Dive into a massive world of TCGs, board games, and collectibles. Join our awesome community for epic tournaments and casual play. What will you discover today?
• •Get ready to battle! Join us this Friday for our weekly Magic: The Gathering tournament. Whether you're a seasoned pro or just starting out, fun and friendly competition await. See you there!
• •Fresh loot just dropped! The latest [TCG Name] set is now in stock at Layton Gaming. Grab your packs, build your ultimate deck, and unleash new strategies. Let the games begin!
• •Don't miss out on the hype! We're going LIVE tonight with [TCG Name] box breaks. Tune in on [Platform] for your chance to pull some incredible cards and hang out with the Layton Gaming crew!
• •What's your favorite card in your collection right now? Share a pic and tell us its story! We love seeing what our amazing community is passionate about. #LaytonGamingCommunity