Tono de Marca

Trendy & Fashion-Forward, Approachable & Friendly, Aspirational yet Attainable, Feminine & Youthful, Informative

Valores de Marca

• •Style & Trend Consciousness
• •Variety & Selection
• •Customer Engagement
• •Accessibility
• •Self-Expression

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., playful, confident, sophisticated, friendly), and 'words to avoid.' Share this with anyone creating content.
• •Know Your Audience: Understand the language, preferences, and platforms your target demographic uses. Tailor the tone to resonate with them authentically. For Layna Collection, this means staying current with youthful slang and social media trends where appropriate.
• •Consistency Across Platforms: While the style of content may vary (e.g., an Instagram caption vs. a product description), the core brand voice should remain consistent. A customer should feel they are interacting with the same brand, whether on TikTok or reading an email.
• •Use Storytelling: Weave narratives around products or the brand lifestyle. This makes the copy more engaging and helps convey values implicitly. For example, 'Feel confident and empowered in our new [Product Name], designed for the woman who owns her style.'
• •Review and Refine: Regularly audit your copy across all channels to ensure it aligns with the defined brand tone and values. Solicit feedback and be open to evolving the voice as the brand grows, but always with intentionality.

Percepción Social

As a Go-To for Current Trends, Visually Appealing, Engaging (on social media)

Ejemplos de Copy

• •✨ Hello, dream dress! ✨ Turn heads in our new [Dress Name] – the perfect blend of chic and playful. Ready to make it yours? 😉 Tap to shop! #LaynaCollection #NewCollection #OOTD #DressObsessed #FeminineStyle
• •💖 Your Next Fave Outfit is Waiting (and it's on SALE!) 💖
• •Bloom into the New Season 🌸 Explore Fresh Styles & Must-Have Pieces in Our Latest Collection!
• •Day to night magic! ✨ Watch how we style our [Product Name] for any occasion. Which look is your fave? 👇 #StyleHack #FashionTikTok #LaynaLooks #VersatileFashion #GetTheLook
• •Weekend vibes loading... ☀️ Get inspired by this effortlessly chic look featuring our [Top Name] and [Bottom Name]. Perfect for brunch, shopping, or just because! Pin it for later! #LaynaCollection #OutfitInspo #WeekendStyle #CasualChic #WomensFashion