Brand Tone

Accessible, Value-Oriented, and Potentially Playful

Brand Values

• •Quality & Durability (Perceived)
• •Customer Service
• •Accessibility
• •Trust & Security

Best Practices

• •Maintain a balance between informative website copy and playful social media content.
• •Clearly communicate the value proposition (quality, durability, and price) in all marketing materials.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Use relevant hashtags on social media to increase visibility and reach.
• •Address the potential disconnect between the brand name 'Lavinium' and the product offerings by subtly referencing elegance or timelessness.

Social Perception

A brand that is affordable, stylish, trustworthy, and customer-focused, offering accessible luxury and a fun, relatable experience.

Copy Examples

• •"Shine bright without breaking the bank! ✨ Get 40% off all jewelry + an extra 10% off with code WELCOME10. It's just a jewel, but it's YOUR jewel. 😉 #acessorios #viral_video #zirconia #quelindo"
• •"Treat yourself to a little luxury. Our 18k gold-plated necklaces add a touch of elegance to any outfit. Plus, enjoy international shipping to over 50 countries! 🌍"
• •"Worried about quality? Don't be! We offer a lifetime warranty on all our jewelry for manufacturing defects. Shop with confidence knowing your sparkle is guaranteed. 💎"
• •"Humanized customer attention is our priority. Need help finding the perfect piece or tracking your order? Contact us via email or WhatsApp. We're here for you! 😊"
• •"Your new favorite earrings are waiting! 😉 Check out our latest collection of zirconia studs, perfect for everyday wear or a night out. Shop now and sparkle on! ✨"