Brand Tone

Edgy, Streetwise, Confident, Bold, Authentic, Cultural, Exclusive, Premium, Slightly Provocative/Playful

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Uniqueness
• •Authenticity & Culture
• •Community & Brotherhood
• •Innovation & Boundary-Pushing
• •Resilience & Entrepreneurship
• •Healing & Wellbeing

Best Practices

• •Develop a "Voice Bible": Document key brand phrases, approved slang (and what to avoid), a "persona" for the brand (e.g., "the respected OG in the scene"), and the feelings you want to evoke (e.g., confidence, exclusivity, authenticity).
• •Speak the Language of Your Audience (Authentically): Understand and use the vernacular of the cannabis and streetwear/hip-hop culture, but avoid forced or outdated slang. It needs to feel genuine to the brand's roots and its founder.
• •Focus on "Show, Don't Just Tell": Instead of saying "we are exclusive," describe the limited nature of the drops, the craftsmanship, or the unique materials/processes. Let the product details and brand story convey the values.
• •Maintain an Edge with Confidence, Not Arrogance: The tone is bold and self-assured. It should feel like a leader in its space, but avoid sounding dismissive or overly aggressive to the point of alienating potential customers who are new to the brand.
• •Consistency Across All Channels: Ensure that the language used on the website, social media captions, product descriptions, email marketing, and any press or interview responses all reflect the same core tone and values. Train anyone creating content on these guidelines.

Social Perception

Trendsetter & Influencer, Premium & Desirable, Culturally Connected, Innovative & Global

Copy Examples

• •Headline: LAVENDER BOYS LA: Beyond the Hype. This is Heritage. Body: We don't chase trends, we set them. From seed to street, every stitch, every strain is a testament to the culture. This isn't just apparel; it's a statement. Award-winning quality, undeniable authenticity. Get on our level.
• •Instagram Caption (showing a new grinder): Grind different. Our Bluetooth Speaker Grinder isn't just about function, it's about the whole damn experience. Elevate your session. Limited drop – you know the drill. #LavenderBoysLA #CultureUnfiltered #DesignerHigh
• •Product Description (for a "Stoners Lives Matter" Tee): Speak your truth. The STONERS LIVES MATTER tee. More than fabric, it's a frequency. Premium cotton, cut for the culture. Wear it loud.
• •Email Subject for New Collection: The Wait Is Over. The New Lavender Boys LA Collection Has Landed. Email Body Snippet: You asked. We delivered. The latest from Lavender Boys LA is here – a curated drop of premium essentials forged in the heart of LA. Expect nothing less than groundbreaking designs and the quality you demand. This is for the connoisseurs. Shop now before it's history.
• •About Us Snippet (revised for edge): Lavender Boys LA isn't a brand, it's a frequency. Born from the authentic pulse of LA's cannabis and hip-hop scenes, we craft experiences. From award-winning strains that define excellence to apparel that speaks volumes without saying a word. We are the culture, unfiltered and unapologetic. This is the Designer High Club.