Brand Tone

informative, health-conscious, and trustworthy

Brand Values

• •Health and Well-being
• •Quality and Excellence
• •Natural Ingredients
• •Transparency and Ethics
• •Customer Focus
• •Innovation

Best Practices

• •Prioritize Clarity and Information: Always provide clear, accurate information about product ingredients, benefits, and usage. Avoid overly technical jargon unless a specific product targets professionals.
• •Emphasize Health and Natural Benefits: Consistently link product features to tangible health benefits and highlight the natural and high-quality sourcing of ingredients.
• •Maintain a Trustworthy and Confident Voice: Reflect the brand's commitment to quality and scientific backing in a confident but approachable manner.
• •Inspire and Encourage: Use language that motivates customers towards their health and wellness goals, positioning Lauton as a supportive partner in their journey.
• •Adapt to the Platform, Maintain Core Values: While the tone on TikTok might be more casual than on LinkedIn or the website, the core values of health, quality, and natural ingredients should remain consistent across all communications.

Social Perception

reliable brand that delivers effective, high-quality supplements

Copy Examples

• •Unlock Your Potential. Fuel your body with Lauton's premium, natural supplements and live life to the fullest. Discover our Clinical Series today!
• •Rooted in Nature, Backed by Science. Experience the Lauton difference with our Amazon-inspired formulas. Vegan, cruelty-free, and made for your well-being.
• •More Than Just Supplements, It's a Lifestyle. Join the Lauton community and embrace a journey towards concentrated nutrition and extraordinary health. #LautonLife
• •Tired of compromise? So are we. That's why Lauton supplements are crafted with the purest ingredients and rigorous quality control. Feel the concentrated power of nature.
• •From the heart of the Amazon to your daily routine. Lauton Nutrition: Over 12 years of transforming lives through health and balance. What are your wellness goals today?