Brand Tone

Aspirational & Exclusive, Confident & Bold, Creative & Passionate, Inclusive & Empowering, Professional & Business-Savvy

Brand Values

• •Originality & Design Excellence
• •Quality & Craftsmanship
• •Inclusivity & Body Positivity
• •Versatility & Comfort within Style
• •Growth & Transparency
• •Community & Collaboration

Best Practices

• •Develop a "Brand Voice Chart": Create a document that explicitly defines the brand's tone (e.g., aspirational, confident, inclusive, bold but not arrogant, sophisticated yet approachable). Include "do's and don'ts" for language, specific powerful keywords to use (e.g., "unleash," "define," "empower," "iconic," "authentic"), and words to avoid (e.g., "cheap," "basic," overly casual slang unless strategically placed).
• •Focus on "You" and Empowerment: While aspirational, frame the copy to make the *customer* the hero. How does wearing Laurenelle make *them* feel? (e.g., "Define *your* edge," "Unleash *your* narrative," "Feel undeniably *yourself*"). This makes luxury feel more personal and empowering.
• •Storytelling with Authenticity: Weave in elements of the founder's journey and the brand's "why" where appropriate, especially the values of originality, inclusivity, and growth. Authenticity builds trust, even in a luxury space.
• •Visual-Verbal Harmony: Ensure the copy consistently matches the high-quality, modern, and often bold aesthetic of the brand's visuals. The words should evoke the same feeling as the images. If the imagery is luxurious and edgy, the copy must follow suit.
• •Review and Refine Across All Touchpoints: Regularly audit all written content – website copy, social media posts, email marketing, product descriptions, even automated responses – to ensure it aligns with the defined brand tone. Consistency is key to building a strong brand identity. Appoint a brand voice "guardian" if possible.

Social Perception

Emerging Luxury Player, Stylish & Fashion-Forward, Associated with Exclusivity, Founder-Driven, Awaiting Broader Customer Feedback

Copy Examples

• •Instagram Post (New Collection Launch): Unleash your narrative. The new Laurenelle collection is here – where luxury streetwear meets limitless expression. Designed for every body, styled by you. Discover the pieces that speak your truth. #Laurenelle #LuxuryStreetwear #NYFW #FashionForward #InclusiveStyle
• •Website Homepage Banner: Laurenelle: Define Your Edge. Experience the art of modern design, crafted for comfort, built for impact. This is more than clothing; it's a statement. Shop the latest arrivals.
• •"About Us" Snippet: Born from a passion for authentic design and a belief in fashion for all, Laurenelle redefines luxury streetwear. We craft pieces that empower, inspire, and move with you. It's not just about looking good; it's about feeling undeniably yourself. Join our journey.
• •Email to Subscribers (Event Invite/Recap): The Energy of Now. Experience the Laurenelle vision, straight from the runway. [Recap of NYFW show with stunning visuals, or invite to an upcoming event]. We're building a community where bold design and individual style converge. Be part of it.
• •Product Description (Unisex Leather Jacket): Iconic. Inclusive. Instantly You. The Laurenelle Signature Moto blurs lines and breaks molds. Crafted from supple, ethically sourced leather, its versatile silhouette offers unparalleled comfort and a timeless edge. This isn't just a jacket; it's an armor of confidence. Available in sizes XS-XXXL.