Brand Tone

Trendy and Youthful, Direct and Promotional, Enthusiastic and Approachable, Visually Driven

Brand Values

• •Fashion-Forwardness
• •Variety and Selection
• •Accessibility
• •Style Expression
• •Online Convenience

Best Practices

• •Know Your Audience: Always write with the target demographic (youthful, trend-conscious) in mind. Use language, references, and a level of formality that resonates with them.
• •Develop a Tone of Voice Guide: Briefly document key characteristics of your brand's voice (e.g., "enthusiastic," "trendy," "direct," "uses emojis appropriately"). Share this with anyone creating content.
• •Be Consistent Across Channels: Whether it's a website banner, an Instagram caption, or an email, the underlying tone should feel familiar and recognizably "Laurafashionshop."
• •Use Visuals to Reinforce Tone: Ensure that the imagery and graphic design used alongside copy align with the desired youthful, stylish, and vibrant feel.
• •Review and Refine: Regularly review your copy to ensure it still aligns with your brand tone and is achieving its objectives. Solicit feedback if possible and be open to making adjustments as trends and audience preferences evolve.

Social Perception

A Go-To for Trends, Visually Appealing, E-commerce Focused, Social Media Savvy (in terms of presence)

Copy Examples

• •Instagram Post Caption (New Arrival - Dress): "Stop scrolling! ✋ Your weekend look just dropped. ✨ This dream dress is everything you need to turn heads. Tap to shop before it's gone! #NewCollection #DressObsessed #LauraFashionShop #MustHave"
• •Website Banner (Sale Promotion): "🔥 HOT SALE ALERT! 🔥 Up to 50% OFF your fave styles! Don't wait, refresh your wardrobe for less. Shop Now & Slay!"
• •Facebook Ad Copy (Two-Piece Set): "Tired of 'nothing to wear'? 💁‍♀️ Our new two-piece sets are here to save your style! Mix, match, and make it YOU. Explore the collection -> [Link] #TwoPieceSet #OOTDInspo #FashionFix #LauraFashionShop"
• •Email Subject Line (General Promotion): "✨ Exclusive Treat Inside! Your Next Fave Outfit Awaits... ✨"
• •Product Description Snippet (Jumpsuit): "Effortless style, maximum impact. This jumpsuit is your new go-to for chic comfort. Dress it up with heels or keep it cool with sneakers. Add to cart and get ready to own the room!"