Brand Tone

humorous, irreverent, informal, bold, playful, and cheeky.

Brand Values

• •Humor and Positivity: Spreading joy, laughter, and making people feel good is a core aim. They believe "everybody needs a bit more laughter in their lives."
• •Personal and Meaningful Gifting: Countering generic gifting by offering unique, quirky items that perfectly suit the recipient.
• •Support for Independent Makers: Committed to sourcing products from across the UK, with a focus on local and small businesses.
• •Authenticity and Relatability: The brand reflects the genuine bond and personalities of the two sisters.
• •Resilience: Born out of a challenging personal situation (Stephanie's illness), the brand embodies a spirit of overcoming adversity with positivity.
• •Female Empowerment: "Girl power" is a prominent theme in their product selection.

Best Practices

• •Embrace the Banter: Use informal, conversational language. Don't be afraid of colloquialisms, slang (appropriately), and even a well-placed swear word where it fits the product and audience.
• •Humor is Key, But Keep it Light (Mostly): While "offensive" and "rude" are part of the brand, the underlying aim is to make people laugh and feel good. Ensure the humor lands as cheeky and fun, not genuinely mean-spirited (unless that's a specific product's schtick, clearly signposted).
• •Tell Your Story: Weave in the "two sisters who love making each other laugh" narrative. This adds authenticity and warmth, even to the edgier products.
• •Know Your Audience: Write for people who appreciate sarcasm, aren't easily offended, and are looking for something unique and a bit rebellious.
• •Consistency Across Channels: Whether it's a product description, a social media post, or customer service interaction, the voice should feel recognizably "Laughing Sisters" – witty, friendly, and a little bit naughty.

Social Perception

Customers and the public likely perceive Laughing Sisters as a fun, edgy, and unique gift shop that doesn't take itself too seriously. They are seen as a source for novelty gifts that are humorous and a bit daring. The backing of local business services and their commitment to UK makers likely adds a layer of trust and community support. Their active and engaging presence on social media fosters a direct and friendly relationship with their audience. The personal story behind the brand can also create an emotional connection with customers.

Copy Examples

• •Facebook Ad: "Life too serious? Tell it to f*ck off with a gift from Laughing Sisters. We’ve got mugs that swear, cards that care (rudely), and sh*t that’ll actually make you LOL. Support UK makers & get 10% off your first order! #LaughingSistersUK #FunnyGifts #SwearyPresents"
• •Instagram Caption: "Your bestie deserves a f*cking fantastic birthday. Our ‘Girl Power’ gift box is packed with goodies to make her laugh her arse off. Who needs a prince when you’ve got prosecco and a potty mouth? 😉 Tag a mate who’d love this! #QuirkyGifts #GiftHerLaughter #SupportSmallUK"
• •Product Description (for a sweary mug): "This ain't your grandma's cuppa (unless she's a total legend). Our 'I Don't Give a Sip' mug is perfect for those mornings when only caffeine and a bit of attitude will do. Microwave and dishwasher safe, because who has time for faff? Makes a cracking gift for your most sarcastic mate."
• •Email Newsletter Subject: "Oi You! Need a Giggle? New Rude & Hilarious Gifts Inside!"
• •TikTok Video Idea: A fast-paced montage of someone having a terrible day, then receiving a Laughing Sisters gift box and bursting into laughter. Text overlay: "Shitty day? We've got a gift for that. 😉 #LaughingSisters #BadDayBuster #FunnyGiftIdeasUK"