Brand Tone

Empowering & Creative, Confident & Assured, Sophisticated & Stylish, Approachable & Helpful, Conscious & Responsible

Brand Values

• •Individuality/Self-Expression
• •Quality & Craftsmanship
• •Customer Empowerment & Satisfaction
• •Sustainability/Responsibility
• •Accessibility of Style

Best Practices

• •Emphasize "Individuality" and "Personalization": Consistently use language that empowers the customer as the creator and highlights the uniqueness of their designed product. Words like "your," "you design," "custom," "one-of-a-kind," "personalized," and "unique to you" should be staples.
• •Highlight Quality and Craftsmanship with Confidence: Use descriptive adjectives that convey luxury, durability, and meticulous attention to detail (e.g., "impeccable leathers," "meticulously constructed," "hand-selected materials"). Back this up with mentions of guarantees.
• •Maintain an Empowering and Positive Voice: The tone should be uplifting, inspiring creativity and confidence in the customer's design choices. Avoid overly technical jargon; keep the language accessible and encouraging.
• •Subtly Weave in Sustainability: Mention the "made-to-order" and "landfill free" aspects as a supporting benefit, appealing to the conscious consumer without overshadowing the core message of personalization and style.
• •Be Story-Oriented: Encourage customers to see their bag as part of their personal story and style journey. Use language that evokes emotion and connection to the product beyond its functional use. The idea of a "bag worth bragging about" can be subtly reinforced.

Social Perception

Positive Customer Experiences, High-Quality & Unique Products, Innovative & Customer-Focused, Trustworthy, Fashion-Forward yet Timeless

Copy Examples

• •Headline: Your Vision. Your Design. Your Signature Bag. Body: Don't just carry a handbag, wear a statement. At Laudi Vidni, you're the designer. Select from the finest leathers, choose your lining, and pick the hardware that speaks to you. Create a one-of-a-kind piece, meticulously handcrafted to be *individually yours*.
• •Social Media Post: Why blend in when your bag can stand out? ✨ Design a Laudi Vidni masterpiece that’s as unique as you are. Quality leather, sustainable style, and endless possibilities. What will your dream bag look like? #LaudiVidni #IndividuallyYours #CustomMade #LuxuryLeather
• •Email Subject: Ready to Meet Your Perfect Bag? (Spoiler: You Design It!) Body: Tired of searching for "the one"? At Laudi Vidni, your perfect bag isn't found, it's created – by you. Experience the joy of choosing every detail, from sumptuous leathers to the perfect finishing touches. Plus, feel good knowing it's crafted just for you, with no wasteful leftovers. Design yours today.
• •Product Description Snippet: More than just a bag, it's a reflection of you. Our [Bag Name] tote, handcrafted from ethically sourced [Leather Type] leather, offers timeless style you can personalize. Choose your story, from the rich interior lining to the gleam of the hardware. Built to last, designed to be uniquely yours.
• •Brand Tagline Variation: Laudi Vidni: Your Style, Individually Crafted.