Brand Tone

Caring, Passionate, Artisanal, Quality-Conscious, Transparent, Ethical, Community-Oriented, Welcoming, Sophisticated, and Discerning.

Brand Values

• •Quality & Natural Products: Prioritizing healthy, natural ingredients for dogs and high-quality coffee for humans.
• •French Origin & Craftsmanship: Valuing and promoting French-made products.
• •Animal Well-being: Central to their offerings for dogs, focusing on health and quality.
• •Customer Experience & Pleasure: Aiming to provide a moment of pleasure and discovery for dog owners.
• •Ethical Sourcing & Transparency: Commitment to transparent ingredient sourcing and ethically grown coffee.
• •Discovery & Novelty: Introducing new coffee flavors monthly to encourage exploration.

Best Practices

• •Emphasize "Care" and "Quality": Consistently use words that evoke a sense of high standards, natural ingredients, and genuine concern for both pets and their owners (e.g., "premium," "healthy," "artisan," "hand-selected," "wholesome").
• •Highlight French Origin & Craftsmanship: Where appropriate, subtly weave in the "Made in France" aspect or the artisanal nature of the products, appealing to a desire for quality and heritage.
• •Speak to the "Shared Moment": Frame the products as enhancing the bond and shared experiences between dogs and their owners.
• •Maintain an Educated yet Accessible Voice: When discussing coffee or natural ingredients, provide interesting details without being overly technical, making the benefits clear and appealing.
• •Be Warm and Inviting: Use inclusive language that makes both dog lovers and coffee enthusiasts feel welcome and understood, fostering a sense of community.

Social Perception

Latteya is perceived as a niche, premium brand that cares about the well-being of pets and the enjoyment of their owners. The emphasis on French products and natural ingredients appeals to consumers who prioritize quality, origin, and health. The coffee aspect positions them as a lifestyle brand that combines pet care with a touch of personal indulgence for the owner.

Copy Examples

• •Instagram Post (Image: A dog happily chewing a Latteya treat, owner nearby with a Latteya coffee cup): Pure joy, perfectly brewed. ☕ Our French-made, all-natural dog treats bring the wags, while our ethically sourced, artisan-roasted coffee brings the bliss. Because moments with your best friend deserve the finest. #Latteya #DogAndOwner #QualityMoments #FrenchCraftsmanship
• •Website Banner (Showcasing a new monthly coffee and a featured dog accessory): Discover This Month's Delight: Aromatic Parisian Roast & The Chicest Canine Collar. Elevate your everyday, together. Explore Latteya – where passion for pets meets the love of coffee.
• •Product Description (For a natural dog shampoo): Pamper your companion with the gentle touch of nature. Our Bretagne-crafted shampoo, rich in 100% natural marine and terrestrial ingredients, offers a soothing cleanse, leaving their coat soft and vibrant. Transparency you can trust, quality they’ll adore.
• •Email Newsletter Subject Line: A Treat For Them, A Moment For You: Unbox Latteya's Latest.
• •TikTok Video Concept (Short, engaging clips): *Clip 1:* Quick shot of premium coffee beans being poured. *Text overlay:* "For You." *Clip 2:* Happy dog receiving a natural treat. *Text overlay:* "For Them." *Clip 3:* Owner and dog enjoying a moment together. *Text overlay:* "For Both of You. Latteya." *Voiceover (warm, friendly):* "Latteya: Quality for your companion, a delightful pause for you. Discover the best of French care and artisan coffee."