Brand Tone

Luxurious & Elegant, Authentic & Traditional, Captivating & Alluring, Accessible Luxury, Confident & Bold

Brand Values

• •Authenticity: Delivering genuine Arabic perfumery.
• •Quality: Offering high-quality, long-lasting fragrances with fine ingredients.
• •Luxury & Sophistication: Embodying the elegance and richness of Arabian culture.
• •Heritage: Drawing inspiration from traditional Arabic perfumery.
• •Accessibility: Making luxurious scents attainable.
• •Individuality/Self-Expression: Crafting perfumes that capture personality and allow wearers to stand out.

Best Practices

• •Embrace "Luxurious Authenticity": Always intertwine the themes of opulence and genuine Arabian heritage. Use evocative adjectives that suggest richness, tradition, and precious ingredients (e.g., "velvet oud," "golden amber," "spiced nectar").
• •Focus on Sensory Experience & Storytelling: Go beyond listing notes. Describe the feeling or the story the scent tells. Use phrases like "a whisper of desert nights," "an embrace of warmth and spice," or "unveils a confident aura." This taps into the captivating and alluring aspects of the brand.
• •Highlight Value Through Quality, Not Just Price: While "accessible luxury" is a key value, avoid sounding "cheap." Instead, emphasize the high quality of ingredients, the longevity of the fragrance, and the intricate craftsmanship relative to its price point. "Exceptional value for true olfactory art."
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or overly aggressive sales tactics. The language should mirror the perceived elegance of the product. Keep sentences well-structured and use a refined vocabulary.
• •Channel Confidence and Distinction: Position the fragrances as a choice for those who are confident and want to stand out. Use words that imply uniqueness, boldness, and the power to make a lasting impression. "Craft your unforgettable presence."

Social Perception

Generally positive, trendy & desirable, exotic & unique, good quality for the price, with some concerns about ANVISA registration and authenticity.

Copy Examples

• •Headline: Discover Your Signature: The Essence of Arabian Luxury. Body: Immerse yourself in the opulent world of Lattafa Brasil Parfum. Each bottle holds an authentic journey of tradition, crafted with the finest ingredients for a captivating and long-lasting impression. Unleash your story.
• •Headline: Elegance Redefined. Authentically Lattafa. Body: Why just wear a fragrance when you can embody an experience? Lattafa Brasil Parfum brings you the true essence of Arabian sophistication. Rich, distinctive scents that speak of heritage and modern allure. Experience accessible luxury today.
• •Headline: Dare to be Unforgettable. Body: Step into a realm of bold expressions with Lattafa. Our perfumes are more than just scents; they are an extension of your unique personality, designed to leave a mesmerizing trail. Explore the magic of authentic Arab perfumery, now in Brazil.
• •Headline: The Art of Arabian Perfumery, Delivered to You. Body: At Lattafa Brasil Parfum, we honor a legacy of fragrance mastery. Indulge in scents that blend timeless tradition with contemporary sophistication. High-quality, captivating, and undeniably Lattafa.
• •Headline: Luxury Within Reach. The Lattafa Promise. Body: Experience the richness of authentic oriental perfumes without compromise. Lattafa Brasil Parfum is your gateway to a world of exquisite, long-lasting fragrances that define elegance and individuality. What will your scent say about you?