Brand Tone

Aspirational yet Accessible, Passionate and Knowledgeable, Authentic and Heritage-Inspired, Confident and Quality-Focused, Community-Oriented (emerging)

Brand Values

• •Quality Craftsmanship
• •Affordable Luxury/Value
• •Heritage and Legacy
• •Durability and Reliability
• •Customer-Centricity
• •Timeless Design

Best Practices

• •Embrace the "Affordable Luxury" Narrative: Consistently balance aspirational language (e.g., "elegance," "sophistication," "legacy") with terms that highlight value and accessibility (e.g., "affordable," "value-driven," "without the premium price"). Avoid overly exclusive or pretentious language.
• •Weave in the Heritage Story Subtly: Periodically reference the brand's origin story and the values of perseverance and legacy it represents. This adds depth and authenticity without needing to be overt in every piece of copy. For instance, use phrases like "Inspired by a journey of resilience" or "Crafted with a sense of history."
• •Highlight Tangible Quality Markers: Don't just say "high quality." Specify materials (sapphire crystal, 316L stainless steel), features (automatic movements, specific water resistance ratings), and warranty details to substantiate claims of quality and durability.
• •Speak to the "Bold" and "Discerning" Customer: Use language that empowers the customer, positioning them as someone who lives boldly, values hard work, and makes smart, informed choices by opting for style and substance without overpaying.
• •Maintain a Tone of Passionate Expertise: Whether it's explaining technical features or sharing styling tips, the copy should reflect a genuine passion for watches and a knowledgeable understanding of what makes a good timepiece. This builds trust and engages enthusiasts. This is well-demonstrated in their educational TikTok and YouTube content.

Social Perception

Positive Value Proposition, Microbrand Appeal, Trustworthy, Good for Enthusiasts on a Budget, Improving and Evolving

Copy Examples

• •Headline: Built on Legacy. Designed for Your Journey. Body: The [Watch Model Name]. More than a timepiece, it’s a testament to enduring style and the spirit of perseverance. Crafted with premium materials for those who demand quality without compromise. Discover yours.
• •Social Media Post (Image: Watch on a wrist during an everyday adventure like hiking or a city view): Seize every moment, backed by timeless design and rugged durability. The La Touraine [Watch Model Name] – your companion for life’s adventures, big and small. Affordable luxury that keeps up with you. #LaTouraineWatches #TimelessStyle #AdventureReady #AffordableLuxury
• •Product Description Snippet: Experience the perfect blend of classic aesthetics and modern engineering. The [Watch Model Name] features a [specific material, e.g., sapphire crystal] and a reliable [specific movement, e.g., automatic movement], offering enduring quality and sophisticated style that won’t break the bank. Inspired by a legacy of resilience, built for yours.
• •Email Subject Line: Own a Piece of Heritage: The La Touraine Difference. Email Body Preview: At La Touraine, we believe a watch is more than an accessory; it’s a story on your wrist. Discover timepieces crafted with passion, quality materials, and a nod to a timeless legacy—all at a value you’ll appreciate.
• •Ad Copy for a Dive Watch: Conquer the depths and your day. The La Touraine [Dive Watch Model Name] combines robust 20 ATM water resistance with a stunning [specific feature, e.g., ceramic bezel] and luminous markers for clarity in any condition. Engineered for durability, priced for accessibility. Your adventure awaits.