Brand Tone

Professional & Expert, Supportive & Empowering, Trendy & Engaging, Approachable & Friendly, Quality-Oriented & Results-Driven

Brand Values

• •Quality
• •Education & Empowerment
• •Innovation
• •Customer Success & Support
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone attributes (e.g., Professional but Friendly, Expert yet Supportive, Trendy and Informative), key messaging points, and even a "do's and don'ts" list for language. Share this with anyone creating content.
• •Prioritize "Professional Empowerment": All copy, whether technical or social, should aim to uplift and equip lash artists. Use language that speaks to their aspirations as skilled professionals and business owners.
• •Balance Expertise with Accessibility: While showcasing knowledge and using industry terms is important, ensure that explanations are clear, especially for newer artists or when communicating benefits. Avoid overly jargon-filled language without context.
• •Adapt Tone to Platform, Not Values: While the playful, quick style of TikTok differs from a detailed product page, the core values of quality, empowerment, and expertise should still underpin the messaging. For instance, a TikTok can be fun and show expertise quickly, while a product page offers in-depth expert information.
• •Engage Authentically: When responding to comments, reviews, or messages, maintain the established friendly, supportive, and professional tone. Personalize responses where possible and always reflect the brand's commitment to customer success. Actively listen to the community's language to stay relevant.

Social Perception

Positive for In-Studio Services, Positive for Products (among users), Seen as a Resource, Growing Brand Awareness, Potential for Confusion

Copy Examples

• •Headline (Professional & Quality-Oriented): Elevate Your Artistry. Discover the Unmatched Quality of LashLuks Professional Supplies.
• •Social Media Post (Supportive & Empowering): Boss babes, we see you! 💪 Transform your lash game and empower your business with our innovative products and expert training. What's your biggest win this week? Share below! #LashLuks #LashBoss #Lashpreneur
• •Product Description Snippet (Results-Driven & Trendy - for UFO Bonder): Say goodbye to premature fall-out and hello to out-of-this-world retention! 👽 Our UFO Bonder is your secret weapon for lashes that last, keeping your clients obsessed and your books full. #LashLuks #UFOبوندر #LashHack
• •Email Subject Line (Approachable & Exclusive): Hey Lash Pro! ✨ Your Exclusive Peek at Our New Arrivals + A Little Tip from Us!
• •Website About Us Snippet (Values-Driven): At LashLuks, we're more than just a supplier; we're your partner in passion. We're committed to providing exceptional quality, cutting-edge education, and unwavering support to help you thrive in the art of lash and brow beauty.