Brand Tone

Professional, Educational, Empowering, Confidence-Boosting, Approachable, Supportive, Value-Oriented, Quality-Conscious

Brand Values

• •Quality & Innovation
• •Professionalism & Expertise
• •Accessibility & Inclusivity
• •Beauty Enhancement & Confidence
• •Sustainability & Health
• •Customer Focus

Best Practices

• •Define and Document Your Voice: Clearly outline the characteristics of your brand voice (e.g., professional, empowering, approachable, educational, mindful of natural options). Create a simple style guide for all content creators.
• •Know Your Audience(s): Tailor the specifics of your tone slightly depending on whether you're addressing seasoned professionals (more technical, benefit-driven) or DIY beginners (more supportive, step-by-step, encouragement). However, the core values and overarching tone should remain consistent.
• •Emphasize Benefits and Solutions: Focus on how your products help customers achieve their goals – whether it's creating stunning lash sets for clients, learning a new skill, or enhancing their natural beauty easily and safely.
• •Be Authentic and Transparent: If discussing natural or sustainable aspects (like with ZAO), ensure claims are genuine and clearly explained. Acknowledge customer feedback (both positive and negative) professionally, reflecting a commitment to quality and customer satisfaction.
• •Maintain Visual and Verbal Cohesion: Ensure that the language used in your copy aligns with your visual branding (logo, color palette, imagery). For example, if visuals are elegant and professional, the copy should reflect that sophistication. If promoting natural products, imagery should support this. Consistent posting schedules and content themes also help.

Social Perception

Seen as a supplier for Professionals/Aspiring Artists and Consumers (DIY) with a wide range of lash extension products, including specialized items and at-home lash kits. The brand has a mixed quality perception, but has association with Natural Beauty and is an international brand.

Copy Examples

• •Headline: Elevate Your Artistry. Discover Precision Lash Supplies. Body: At Lashes View, we empower lash professionals with innovative tools and premium extensions. Craft stunning, lasting looks with supplies designed for excellence. Explore our collection and redefine beauty, one lash at a time. Call to Action: Shop Professional Lash Supplies.
• •Headline: Your Vision, Perfectly Framed. Experience Lashes View. Body: Unleash your confidence with our range of eyelash extensions. From subtle enhancements to dramatic transformations, find your perfect look. Quality you can trust, for beauty that speaks volumes. Call to Action: Find Your Signature Lash Style.
• •Headline: New! Magnetic Lashes & ZAO Natural Cosmetics. Body: Effortless beauty meets conscious choices. Discover our innovative magnetic lashes for quick application and explore the pure, natural ingredients of ZAO Makeup. Beauty that's kind to you and the planet. Call to Action: Shop Natural Beauty & Easy Lashes.
• •Headline: Master the Art of Lashes. Kits for Every Skill Level. Body: Whether you're starting your lash journey or are a seasoned pro, our comprehensive kits provide everything you need. Practice, perfect, and perform with confidence. Call to Action: Get Your Lash Kit Today!
• •Headline: The Secret to Flawless Lashes? Quality You Can See and Feel. Body: Lashes View is committed to providing exceptional eyelash extension products. We focus on innovation and quality, so you can focus on creating breathtaking results. Call to Action: Discover the Lashes View Difference.