Brand Tone

Professional, Aspirational, Educational, Authoritative, and Supportive.

Brand Values

• •Quality
• •Innovation
• •Education
• •Professionalism
• •Community

Best Practices

• •Speak from a Position of Authority: Use confident and expert language. Avoid hesitant or overly casual phrasing. You are the industry leader, and your copy should reflect that.
• •Focus on "The Professional": Always address your audience as skilled professionals. Frame product benefits around how they can improve their business, save time, enhance their artistry, and satisfy their clients.
• •Use Aspirational Language: Employ words like "master," "elevate," "elite," "revolutionize," and "artistry." This connects your brand with the highest level of achievement and inspires your audience.
• •Balance Education with Promotion: Don't just sell products; sell results and knowledge. Integrate tips, techniques, and educational insights into your promotional copy to add value and build trust.
• •Maintain Visual and Tonal Consistency: Ensure that the professional, clean, and modern aesthetic of your visuals (black, white, pink) is matched by clear, polished, and authoritative copy across all platforms, from your website to your TikTok captions.

Social Perception

The perception of LashBoxLA is overwhelmingly positive among its target audience of lash professionals. Customers view it as a trusted, go-to source for premium supplies and valuable training that provides a competitive edge. Within the industry, LashBoxLA is considered a leading, influential brand, with "LashBoxLA certified" being a mark of prestige and skill, and they are recognized as innovators who set trends.

Copy Examples

• •Headline: The Game-Changer is Here. Introducing Superhero Purple. Body: Your clients deserve retention that lasts. Our new Superhero Purple Adhesive is engineered for master artists who demand speed without compromising strength. With a 0.5-1 second dry time and unparalleled hold, it's time to elevate your artistry. Are you ready to become a lash superhero? Tap to shop the revolution. Hashtags: #LashBoxLA #LBLA #SuperheroPurple #LashAdhesive #MegaVolume #ProfessionalLashes #Wimperproducten
• •Headline: Master the Art of Mega Volume. Become LashBoxLA Certified. Body: Don't just follow trends, set them. Our internationally acclaimed Mega Volume training is coming to Amsterdam. Learn our signature techniques, work with the industry's best products, and take your career to the next level. Limited spots available. Enrol today and build your empire. Call to Action: Learn More & Register
• •Subject: A Tip for Flawless Fans + A Surprise Inside. Body Preview: Hi [Artist Name], struggling with humidity affecting your fans? We've all been there. Here’s a pro tip from our educators... plus, a little something to keep your lash cart stocked.
• •Text: The Choice of Champions. Quality, Innovation, and Education for the Elite Lash Artist. Shop the collection that defines the industry.
• •Video: A satisfying slow-motion video of creating a perfect lash fan. Text Overlay (Part 1): They say practice makes perfect. Text Overlay (Part 2): We say the right tools make it possible. Caption: Our 0.02 Feather Lashes and Lovin Tweezer are a match made in heaven. #lashboxla #megavolumefans #lashtips #lashtech #wimperstyliste #lashartistry