Brand Tone

Luxurious, Empowering, Chic, Approachable, Passionate, Informative

Brand Values

• •Quality & Excellence
• •Innovation & Creativity
• •Customer Empowerment & Confidence
• •Ethical & Responsible Practices
• •Inclusivity & Diversity
• •Passion

Best Practices

• •Develop a Brand Voice & Tone Guide: Document key characteristics of the Lash Boom voice (Luxurious, Empowering, Chic, Approachable, Passionate, Informative) and values (Quality, Innovation, Empowerment, Ethical Practices, Inclusivity, Passion). Provide clear do's and don'ts for word choice and style.
• •Focus on "Luxury with Heart": Always balance the premium, high-quality aspect with the brand's passion, ethical stance, and commitment to empowering customers. Let the "♥" symbol from their website inspire warmth in communication.
• •Emphasize Empowerment and Inclusivity: Craft messages that make everyone feel seen and celebrated. Highlight how the products enhance natural beauty and boost confidence for individuals of all backgrounds and eye shapes.
• •Stay Visually and Verbally Chic & Trendy (Authentically): Keep an eye on current beauty and social media trends, incorporating relevant language and aesthetics (like their use of emojis and hashtags on TikTok) that resonate with a fashion-conscious audience, without losing the core message of quality and luxury.
• •Showcase Quality and Ethical Practices Consistently: Regularly weave in mentions of the high-quality materials, meticulous craftsmanship, customizable options, cruelty-free, and eco-friendly aspects in product descriptions, social posts, and 'about us' sections to reinforce these core differentiators.

Social Perception

Positive Customer Feedback: Customers frequently praise the high quality, beauty, durability, and comfort of the lashes. Many express strong satisfaction and loyalty. Appreciation for Aesthetics and Detail: The "stunning" and "super pretty" styles are often highlighted, along with appreciation for cute packaging and personal touches. Seen as a High-Quality Canadian Brand: Recognized as "Canada's Premium Luxury False Eyelash Brand." Generally Good Customer Service: Instances of helpful customer service were noted, although one review mentioned a negative experience with a specific product (glue) and difficulty resolving it.

Copy Examples

• •Lash Boom: Experience the Art of Luxury Lashes. Ethically Crafted, Uniquely You.
• •Shine with confidence ✨ Our meticulously handcrafted [Lash Style Name] lashes are designed for ultimate comfort and breathtaking beauty. Cruelty-free, because glamour should feel good. #LashBoom #LuxuryLashes #EthicalBeauty #CanadianMade #EmpoweredByLashes
• •Indulge in [Product Name], our latest innovation in lash artistry. Made with premium, ethically-sourced materials, these [description, e.g., 'wispy,' 'voluminous'] lashes offer unparalleled quality and customizable lengths to celebrate your unique style. It’s not just lashes, it’s a lifestyle. 💖
• •Unbox your new obsession! 😍 Lash Boom delivers luxury, quality & a touch of magic straight to your door. Get ready to turn heads! #LashBoomInc #Unboxing #LuxuryBeauty #CrueltyFreeLashes #TikTokMadeMeBuyIt
• •Discover Your Signature Lash Look ✨ Inside: Luxury, Innovation & Empowerment.