Brand Tone

Professional & Expert, Welcoming & Caring ("Cocooning"), Personalized & Attentive, Passionate, Modern & Trendy

Brand Values

• •Quality & Expertise
• •Client Satisfaction & Well-being
• •Hygiene & Safety
• •Natural Beauty Enhancement
• •Local Connection

Best Practices

• •Emphasize Expertise and Quality: Consistently use language that highlights the skill of the technicians, the high quality of products/services, and attention to detail (e.g., "meticulous application," "premium materials," "expertly crafted").
• •Maintain a "Cocooning" and Welcoming Voice: Infuse warmth and a sense of care into all communications. Use inviting language that makes clients feel comfortable and pampered (e.g., "your beauty sanctuary," "relax and rejuvenate," "we're here to pamper you").
• •Highlight Personalization: Stress the bespoke nature of the services. Use phrases that indicate a tailored approach to each client (e.g., "customized to your unique style," "lashes designed for you," "personalized consultation").
• •Showcase Passion and Positive Energy: Let the genuine love for beauty and client satisfaction shine through. Use enthusiastic and positive adjectives (e.g., "sublime," "stunning," "radiant," "fall in love with your lashes").
• •Be Clear, Professional, and Informative: While being warm and inviting, ensure that all essential information (services, booking, location, aftercare) is communicated clearly and professionally. Maintain a high standard of grammar and spelling. This builds trust and reinforces expertise.

Social Perception

Positive, Trusted, Recommended, Specialized (in eye-area beauty)

Copy Examples

• •Instagram Post (Image: Beautiful close-up of eyelash extensions): Step into our Dinan sanctuary and let us craft your dream lashes. ✨ Experience personalized artistry in a warm, cocooning atmosphere. Book your transformation today! #LashBeautyDinan #ExpertLashTech #DinanBeauté #RegardSublimé
• •Website Homepage Banner: Lash Beauty Dinan: Where Expertise Meets Elegance. Discover high-end eyelash extensions, nail art, and tooth gems in the heart of Dinan. Your journey to a sublime look starts here. [Book Online]
• •Promotional Offer (e.g., for new clients): New to Lash Beauty Dinan? Indulge in a personalized lash consultation and receive 10% off your first set of classic or hybrid extensions. Let our passion for beauty enhance yours! #OffreDécouverteDinan #CilsParfaits #BienvenueChezLashBeauty
• •Client Testimonial Feature (Instagram Story): (Background: A chic salon interior snippet) Our clients say it best! 💕 'Un travail impeccable ! Cils sublimes, ambiance agréable.' - Another happy soul from our Dinan salon! Come experience the Lash Beauty difference. #AvisClientLashBeauty #MerciDinan #CocooningBeauty
• •TikTok Video Caption (Video: Quick showcase of different lash styles - natural, volume, wispy): Natural, voluminous, or wispy – what’s your lash personality? 😉 Our expert Marine in Dinan creates bespoke looks just for you! #LashStyles #DinanLashes #BeautyTok #ExpertiseCils #LashTransformation