Brand Tone

Professional & Expert, Empowering & Supportive, Aspirational & Passionate, Friendly & Approachable, Quality-Focused

Brand Values

• •Quality: Providing high-quality lash products, salon services, and education is a core stated value.
• •Education & Empowerment: Committed to providing comprehensive training to help students launch successful careers with confidence.
• •Expertise & Professionalism: Leveraging over 20 years of collective experience and the skills of highly trained artists.
• •Customer Success & Support: Focused on making other artists' lives easier and supporting them in their business journey.
• •Passion for the Industry: A genuine dedication and love for all things related to eyelash extensions.
• •Safety & Integrity: Emphasizing safe lash application and protecting natural lash health.

Best Practices

• •Always Emphasize Quality and Expertise: Whether talking about products, services, or training, weave in terms that reflect precision, high standards, and professional knowledge (e.g., "premium," "expertly applied," "precision-engineered," "comprehensive training").
• •Use Empowering and Supportive Language: Frame messaging around helping clients and students achieve their goals (e.g., "build your dream business," "master the art," "unlock your potential," "we support you").
• •Maintain a Passionate and Enthusiastic Voice: Let the genuine love for the lash industry shine through. Use vibrant, positive language that conveys excitement (e.g., "lash obsession," "fall in love with lashing," "incredible sets").
• •Be Approachable and Friendly, Yet Professional: Balance expert positioning with welcoming language. Use terms like "Lash Queens" or "Babes" where appropriate for the platform (like social media), but always ensure the core message is professional and informative.
• •Showcase, Don't Just Tell: Use testimonials, before & afters, and student success stories in your copy to provide tangible proof of your values and the quality you deliver. Let satisfied customers and successful students articulate the brand's benefits.

Social Perception

Lash Baby is generally perceived very positively by its clientele, they are seen as a provider of a wide range of high-quality, professional-grade lash supplies and the Lash Baby Pro Academy is perceived as a reputable institution for aspiring lash artists.

Copy Examples

• •✨ Elevate Your Artistry ✨ Discover the LashBaby difference with our Goddess Grip Adhesive. Superior retention meets flawless application, giving your clients the stunning, long-lasting lashes they dream of. Made by lash artists, for lash artists. Shop now and feel the magic! #LashBabyPro #LashSupplies #LashArtist #QualityLashes #GoddessGrip
• •Ready to become a Lash Boss? 👑 Our Lash Baby Pro Academy empowers you with the skills, confidence, and ongoing support to build the lash career you’ve always wanted. Learn from multi-award-winning educator Tash Rowe and join a community passionate about your success. Enrol in our next Classic Beginners course! [Link] #LashTraining #LashAcademy #LashEducation #EmpoweringWomen #GeelongLashes #LashCareer
• •Your weekly dose of lash perfection awaits! 💖 Our Lash Queens at Lash Baby Geelong are experts in crafting custom lash looks that enhance your natural beauty, safely. Slide into our DMs to book your transformation or tap the link in bio! #LashBabySalon #GeelongBeauty #EyelashExtensions #LashGoals #ExpertApplication
• •At Lash Baby, we're more than just lashes – we're a family. We live and breathe this industry, dedicating ourselves to providing the highest quality products, unparalleled education, and unwavering support for every lash artist in our community. Your passion is our passion. Let's grow together! ✨ #LashBabyCommunity #LashLove #SupportLashArtists #LashIndustryLeaders
• •The secret to flawless, damage-free lash extensions? It's all in the details and the expertise. With over 20 years of collective experience, the Lash Baby team is dedicated to upholding the highest standards in application and education. Learn what sets professional lash artistry apart on our latest blog! [Link] #LashExperts #ProfessionalLashes #SafeLashing #LashBabyEducation #IndustryStandards