Brand Tone

Empowering, professional, and aspirational, also community-focused and supportive. The language used is encouraging, aiming to build confidence, and is educational yet approachable and welcoming.

Brand Values

• •Empowerment
• •Quality & Artistry
• •Community
• •Self-Care
• •Innovation

Best Practices

• •Lead with Empowerment: Frame your copy around building confidence and skill. Use empowering verbs and positive affirmations.
• •Speak the Language of "Pro": When addressing professionals, use industry-specific terms that demonstrate expertise and understanding of their needs (e.g., "retention," "fanning," "isolation").
• •Balance Artistry and Science: Highlight both the creative, beautiful results ("artistry," "masterpiece") and the quality and technical precision of the products and methods ("innovative," "high-performance").
• •Foster a Sense of "We": Use inclusive language like "we," "our community," and "together" to reinforce the brand's value of community and support.
• •Anchor in Self-Care: Consistently position services and even professional products as a form of self-care —for the client receiving the service and for the artist investing in their own craft and business.

Social Perception

Lash Artisan Studio is perceived as a premium, trustworthy, and expert brand in the lash and brow industry. It is seen as a source of high-quality products, excellent training, and top-tier salon services, as well as a leader and innovator dedicated to the craft and the success of its practitioners. The founder's personal story adds authenticity and inspiration.

Copy Examples

• •Your hands hold the power to create confidence. Our academy wasn't just built to teach technique, it was built to launch careers. Ready to become the artist you were meant to be? Tap the link in our bio for our certified training courses. #LashArtisan #LashTraining #Empowerment
• •It's more than a lash lift. It's the moment you realize your morning routine just got 15 minutes shorter. It's the confidence you feel, no mascara needed. At Lash Artisan Studio, we believe self-care is an art form. Book your moment of renewal. #LashArtisanStudio #TorontoBeauty #SelfCare
• •Artistry demands the best materials. Our Featherlight Pro lashes are crafted for the discerning technician. With a deep matte finish and a consistent curl, they fan out like a dream, saving you time while delivering the dramatic, high-end results your clients demand. Elevate your craft. #LashSupplies #ProfessionalLashes
• •We see you. The late nights practicing, the drive to perfect every set, the dream of turning your passion into your profession. At Lash Artisan, we're more than a supplier; we're your partner in growth. Here are three things we've learned on our journey...
• •We said what we said. 😉 We're here to help you keep those lashes healthy and beautiful! #LashTechLife #LashJokes #LashArtisan