Brand Tone

Family-Friendly & Inclusive, Energetic & Fun-Loving, Practical & Helpful, Quality-Conscious & Innovative, Approachable & Welcoming

Brand Values

• •Quality & Durability
• •Accessibility & Affordability
• •Family & Fun
• •Safety & Innovation
• •Customer Focus

Best Practices

• •Emphasize Joy and Freedom: Use vibrant, positive language that evokes the fun, energetic, and liberating experience of riding a scooter. Words like "adventure," "explore," "glide," "cruise," and "joy" fit well.
• •Keep it Family-Centric and Inclusive: Address a wide audience, from parents looking for kids' scooters to adults seeking a fun commute. Use welcoming language that makes everyone feel part of the "LaScoota Family."
• •Highlight Practical Benefits with Enthusiasm: When discussing features (e.g., folding mechanism, adjustable height, smooth ride), explain them clearly but also connect them to the user's experience – convenience, comfort, safety, and enhanced fun.
• •Be Authentic and Relatable: Share user-generated content and stories. Use a conversational and approachable style that resonates with everyday users and families. Acknowledge the "why" behind the brand – enabling fun and safe outdoor activity.
• •Maintain Visual Consistency: Ensure that all written content is complemented by visuals (photos, videos) that reflect the brand's energetic, colorful, and family-friendly aesthetic seen on Instagram and the website. This reinforces the overall brand message.

Social Perception

Generally Positive with Some Concerns: LaScoota is largely perceived as a brand offering fun, versatile, and good-value scooters suitable for families and commuters. The wide range of products catering to different age groups is well-received.

Copy Examples

• •Ride Together, Smile Together. LaScoota: Fun on Wheels for the Whole Family. Body: From first glides to daily rides, LaScoota brings joy to every journey. Discover quality scooters designed for every age and stage. Adventure awaits!
• •Your City, Your Ride, Your LaScoota. Body: Effortless commutes, joyful journeys. Our scooters blend smart design with smooth performance, making every trip a breeze. Fold, carry, and go – adventure seamlessly with LaScoota.
• •Quality You Can Feel, Fun You Can’t Fake. Body: Engineered for smooth rides and built to last, LaScoota scooters are packed with features that make a difference. Because every scoot should be a great scoot.
• •Little Riders, Big Adventures! Body: Spark their curiosity and build their confidence with LaScoota’s 2-in-1 scooters. Safe, sturdy, and oh-so-fun, they’re the perfect start to a lifetime of joyful movement.
• •Unleash the Fun: It’s LaScoota Time! Body: Why walk when you can glide? Grab your LaScoota and turn any outing into an adventure. Smooth, stylish, and seriously fun – experience the freedom of the ride.