Brand Tone

authentic, warm, appreciative (of craftsmanship and nature), and sophisticatedly simple

Brand Values

• •Artisanship & Craftsmanship
• •Uniqueness & Authenticity
• •Quality & Natural Materials
• •Ethical & Responsible Practices
• •Supporting Creators

Best Practices

• •Storytelling is Key: Always aim to tell the story behind the products – the artisan, the materials, the inspiration. This reinforces authenticity and emotional connection.
• •Emphasize "Handmade" and "Artisanal": Consistently use terms that highlight the human touch and skill involved, such as "handcrafted," "artisan-made," "small-batch," "unique," and "one-of-a-kind."
• •Use Warm and Evocative Language: Employ words that evoke feelings of comfort, beauty, nature, and appreciation (e.g., "soulful," "poetic," "gentle," "timeless," "cherished," "inspired by nature").
• •Maintain a Personal Touch: Even as the brand grows, retain a sense of personal curation and passion, as conveyed by Christelle's story. Use a welcoming and approachable voice in customer communications (e.g., "Bonjour," "We're here to help").
• •Showcase Values Consistently: Regularly weave in your core values of quality, natural materials, ethical sourcing, and support for creators into product descriptions, blog posts, and social media content. Highlighting eco-friendly aspects like reusable packaging or sustainable materials when applicable will also resonate.

Social Perception

Emerging brand. Positive Self-Presentation. Association with Craftsmanship.

Copy Examples

• •Welcome to L'Atelier Déco. Discover handcrafted treasures that tell a story, bringing natural elegance and authentic charm to your home. Each piece is chosen with love, celebrating the art of skilled creators.
• •More than just a vase, this is a whisper of the artisan's passion. Hand-thrown and glazed with earthy tones, each curve and subtle imperfection speaks of its unique journey. Invite enduring beauty and a touch of soulful craftsmanship into your space.
• •Meet [Artisan's Name], the incredible hands and heart behind our new [Product Type] collection! ✨ We're so proud to partner with creators like [Artisan's Name] who pour their soul into every piece. Discover their story and the unique beauty they bring to L'Atelier Déco. #ArtisanCrafted #SupportCreators #UniqueHomeDecor #LAtelierDecoMagic
• •New Arrivals: Handpicked with heart, crafted for your home.
• •At L'Atelier Déco, we believe your home should be a haven of authenticity and inspiration. Founded by Christelle, a lifelong devotee of beautiful, story-filled objects, we lovingly curate unique, handcrafted décor that supports talented artisans and brings a touch of poetry to everyday living.