Brand Tone

Authentic & Passionate, Friendly & Welcoming, Quality-Focused & Artisan, Vibrant & Energetic

Brand Values

• •Authenticity: Sticking to traditional Mexican recipes and flavors.
• •Quality: Using fresh, high-quality ingredients.
• •Customer Experience: Aiming to provide delicious food and a welcoming atmosphere.
• •Cultural Pride: Celebrating and sharing Mexican culinary culture.
• •Craftsmanship: Positioning themselves as an "artisan" taqueria suggests a dedication to the craft of food making.

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., authentic, passionate, friendly, vibrant), approved vocabulary (e.g., "artisan," "traditional," "fresh," "fiesta"), and things to avoid (e.g., overly formal language, slang that doesn't fit).
• •Always Emphasize Authenticity and Quality: Whether describing a dish or announcing an event, weave in references to "traditional recipes," "fresh ingredients," or the "artisan" approach. This reinforces core values.
• •Be Personable and Engaging: Use a conversational style, especially on social media. Ask questions, use welcoming language ("Hola!," "Come on down!"), and show enthusiasm for the food and Mexican culture.
• •Use Vibrant and Sensory Language: Describe the food in a way that appeals to the senses – "sizzling," "juicy," "crispy," "zesty," "flavorful." This matches the vibrant nature of Mexican cuisine and the brand's likely visual identity.
• •Ensure Consistency Across All Channels: The tone used on the website should align with social media posts, email marketing, and even in-store interactions. Regular review of content can help maintain this consistency.

Social Perception

Positive: Customers likely praise La Rana Dublin for the authentic taste of its food, the freshness of ingredients, and the friendly service. Many might consider it a go-to spot for genuine Mexican cuisine in Dublin.

Copy Examples

• •Instagram Post (Image: Close-up of a juicy taco): "Taste the tradition! 🌮 Our carnitas are slow-cooked with love, just like abuela used to make. Get your authentic Mexican street food fix at La Rana Dublin. #LaRanaDublin #AuthenticMexican #TacoTuesday #DublinFood #MexicanFoodDublin #FreshIngredients"
• •Facebook Ad (Targeting: People in Dublin interested in Mexican food): "Dublin, are you ready for a flavour fiesta? 🎉 La Rana Dublin brings the heart of Mexico to your plate with our artisan tacos, burritos, and more! Made fresh daily with traditional recipes. Swing by [Address] or order online! [Link to website] #MexicanStreetFood #DublinEats #LaRanaDublin #ArtisanTaqueria #EatLocalDublin"
• •Website Homepage Headline: "La Rana Dublin: Your Authentic Artisan Mexican Taqueria in the Heart of Dublin. Real Taste, Real Tradition."
• •Email Newsletter Snippet (Subject: Spice Up Your Week!): "Hola Food Lovers! 👋 Escape to Mexico without leaving Dublin! At La Rana, we're passionate about bringing you the vibrant, authentic flavours of our homeland. This week, try our signature Alambres – a sizzling skillet of deliciousness! #LaRanaDublin #MexicanFlavours #DublinFoodie"
• •In-Store Signage/Menu Description: "Our Pollo Adobado Tacos: Tender chicken marinated in our secret blend of traditional spices, grilled to perfection, and served on a fresh corn tortilla. An authentic taste of Mexican street food, crafted with passion. ¡Buen provecho!"