Brand Tone

Elegant & Sophisticated, Artisanal & Appreciative, Warm & Inspiring, Respectful & Ethical, Sensory & Tactile

Brand Values

• •Craftsmanship & Quality
• •Beauty & Aesthetics
• •Heritage & Tradition
• •Joy of Creation
• •Ethical Practices
• •Customer Experience

Best Practices

• •Emphasize the 'Handcrafted' and 'Artisanal' Angle: Consistently use terms like 'handcrafted,' 'artisan-made,' and 'meticulously finished' to reinforce the quality and care put into each product.
• •Focus on Sensory Language: Describe the tactile experience – 'liquid silk finish,' 'velvety smooth,' 'warmth of ebony,' 'effortless glide.' Appeal to the senses.
• •Highlight Premium Materials: Specifically mention ebony wood and other quality materials (e.g., Khadi silk for cases, 24K gold plating), and their benefits (e.g., smoothness, durability, beauty).
• •Evoke Emotion and Inspiration: Connect with the crafter's passion. Use words like 'joy,' 'inspire,' 'create,' 'dream,' 'indulgence,' 'serenity.'
• •Maintain an Elegant and Refined Tone: Keep language sophisticated, clear, and aspirational. Avoid overly casual slang or overly technical jargon unless explaining a specific benefit clearly. Ensure the visual presentation of text matches this tone.

Social Perception

Premium/Luxury Brand, High-Quality Materials, Aspirational Purchase, Generally Positive User Experience, Appreciation for Aesthetics, Some Price Sensitivity, Linked with KnitPro

Copy Examples

• •Discover the art of creation with Lantern Moon. Our handcrafted ebony needles, with their signature liquid silk finish, transform every stitch into a moment of pure indulgence.
• •Elegance in your hands. Passion in your heart. Lantern Moon tools are more than just instruments; they are an invitation to craft your dreams with unparalleled smoothness and beauty.
• •From the artisan's touch to your inspired hands. Experience the heritage of craftsmanship and the serene joy of making with Lantern Moon's ethically sourced, exquisitely designed needles and hooks.
• •Elevate your craft. Lantern Moon combines timeless design with luxurious materials, offering you tools that glide effortlessly, inspiring creativity and mindful moments with every loop and stitch.
• •Unveil the luxury within your craft. Lantern Moon’s ebony hooks and needles, nestled in elegant silk cases, promise a tactile journey of smooth, snag-free creation. Feel the difference.