Brand Tone

Sophisticated & Elegant, Authentic & Traditional, Social & Celebratory, Modern & Ambitious

Brand Values

• •Authenticity
• •Craftsmanship
• •Quality
• •Connection & Community
• •Heritage

Best Practices

• •Embrace "The Truth" (La Neta): Consistently weave the concept of authenticity, genuineness, and "the real deal" into all communications. This is the brand's namesake and strongest unique identifier.
• •Balance Tradition with Modern Elegance: Highlight both the rich heritage of tequila making and the sophisticated, contemporary design and appeal of the brand. Use language that evokes craftsmanship alongside modern luxury.
• •Focus on the "Social Catalyst" Aspect: Create copy that inspires connection, celebration, and the sharing of moments. Position LANETA as an integral part of memorable social experiences.
• •Highlight Artisanal Craftsmanship (Bottle & Spirit): Continuously draw attention to the unique, hand-molded bottle as a symbol of the care and artistry that also goes into the tequila itself. Detail the journey from agave to glass.
• •Maintain a Premium and Aspirational Voice: Use sophisticated language, elegant descriptions, and a confident tone that reflects the premium positioning and quality of the product. Avoid overly casual slang (beyond the brand name itself, which is used deliberately) or overly technical jargon unless explaining the production process in a dedicated section.

Social Perception

Visually Striking Product, Premium/Luxury Tequila, Mixed Taste Reviews (but leaning towards a sweeter profile), Associated with Style and Socializing

Copy Examples

• •Headline: LANETA: Unveil Your Truth. Body: More than tequila, it's an invitation. To authentic moments, shared celebrations, and the exquisite taste of tradition, reimagined. Discover the soul of Jalisco in a bottle crafted by generations. #LanetaTequila #DiscoverYourTruth
• •Headline: The Art of Connection. The Heart of Tequila. Body: Each hand-molded LANETA bottle holds more than premium agave. It holds stories waiting to be shared, laughter waiting to erupt, and connections waiting to be made. Pour the truth. #LanetaSocial #SipTogether
• •Headline: Crafted for the Discerning. Shared with the Cherished. Body: From the sun-drenched agave fields of Jalisco to your glass, LANETA Tequila is a testament to artisanal craftsmanship and a heritage of excellence. Elevate your moments. #PremiumTequila #ArtisanalSpirit
• •Headline: Beyond the Bottle: A Legacy of Truth. Body: Our iconic vessel is just the beginning. Inside, find a tequila that speaks to the richness of tradition and the ambition of modern craftsmanship. This is LANETA. This is The Truth. #TequilaHeritage #CraftedPerfection
• •Headline: Let the Evening Unfold. Let the Truth Pour. Body: LANETA Tequila: The catalyst for unforgettable nights and genuine connections. Gather your circle, raise a glass, and celebrate the authentic taste of life. #CelebrateWithLaneta #MomentOfTruth