Brand Tone

Conscious & Responsible, Empowering & Reassuring, Pragmatic & Value-Oriented, Authentic & Relatable, Modern & Stylish

Brand Values

• •Sustainability
• •Quality & Effectiveness
• •Customer Empowerment & Choice
• •Authenticity & Realness
• •Value

Best Practices

• •Prioritize 'Eco-Conscious' Language: Always weave in the sustainability angle. Use terms like 'eco-friendly,' 'plastic-free,' 'zero-waste,' 'sustainable,' 'planet-friendly.' Highlight the negative impact of disposable razors and how Lane44 offers a solution.
• •Focus on Benefits, Not Just Features: Instead of just saying 'single blade,' explain why it's better: 'Our single, sharp blade provides a close shave without the tugging and irritation often caused by multi-blade cartridges, meaning fewer ingrown hairs and smoother skin.'
• •Be Empowering and Educational: Acknowledge that safety razors might be new to some. Provide clear, encouraging instructions and tips. Frame the switch as an empowering choice for their skin and the environment. Use phrases like 'Take control of your shave,' 'Discover the difference.'
• •Maintain an Authentic and Relatable Voice: Avoid overly technical jargon. Speak directly to the customer's concerns (e.g., 'Tired of razor burn?'). Use straightforward, honest language that reflects the 'opposite to fake plastic' value. Sharing real user experiences can enhance this.
• •Emphasize Value and Durability: Consistently remind customers of the long-term cost savings and the built-to-last nature of the razors compared to the ongoing expense and waste of disposables. Use phrases like 'Invest in your shave,' 'A razor for life.'

Social Perception

Positive for Eco-Friendliness, Effective Product, Good Customer Service, Good Value, Initial Learning Curve

Copy Examples

• •Headline: Ditch the Plastic, Embrace the Smooth. Body: Tired of endless plastic waste and irritating shaves? Lane44 offers a beautifully designed safety razor that’s kind to your skin and the planet. Make the switch to a lifetime of smooth. #SustainableShave #RealResults
• •Headline: Your Skin Will Thank You. (And So Will Earth). Body: Say goodbye to razor burn and hello to your best shave yet. Our eco-friendly safety razors provide a close, gentle shave while helping you reduce your plastic footprint. Quality, sustainability, and smoothness, all in one.
• •Headline: Shaving Reimagined. Sustainable. Stylish. Superior. Body: Lane44 isn't just about razors; it's a movement towards conscious grooming. Experience the difference of a precision safety razor designed to last, save you money, and keep plastic out of landfills.
• •Headline: Join the Revolution Against Throwaway Culture. Body: Billions of plastic razors end up in landfill each year. Be part of the solution with Lane44. Our durable safety razors offer a premium shaving experience without the environmental guilt. It’s a small change with a big impact. #Lane44Love #EcoChoice
• •Headline: Real Smoothness, No Plastic Fakery. Body: We believe in products that are as genuine as you are. Lane44 safety razors deliver an exceptionally close and comfortable shave, free from irritation and unnecessary plastic. Embrace the real, feel the difference.