Brand Tone

Approachable & Educational, Passionate & Story-driven, Enthusiastic & Encouraging

Brand Values

• •Curated Selection over Mass Production
• •Experience & Enjoyment
• •Knowledge Sharing & Demystification
• •Authenticity & Storytelling
• •Inspiration

Best Practices

• •Embrace Storytelling: Consistently weave in the 'story' angle. Whether it's about the wine region, the winemaker's philosophy, or a unique production method, make the narrative a core part of product descriptions and content.
• •Maintain an Approachable, Slightly Informal Voice: Avoid overly technical jargon unless explained simply. Use conversational language that feels like friendly advice from a knowledgeable source (Lando, the sommelier).
• •Highlight Curation and Quality: Regularly remind customers that the selection is handpicked and not mass-market, emphasizing the care and expertise behind the choices.
• •Focus on the Experience and Enjoyment: Frame wine consumption around pleasure, discovery, and the enhancement of moments, rather than just its characteristics.
• •Educate Gently: Offer tips, pairing suggestions, and explanations in a way that empowers the customer rather than making them feel ignorant. The tone should be encouraging and enthusiastic about sharing knowledge.

Social Perception

Knowledgeable, passionate, and approachable wine source that values quality and the stories behind its products. A guide in the world of wine, rather than just a transactional online store.

Copy Examples

• •Headline: Beyond the Label: Discover the Story in Every Bottle. Body: At Landos.de, wine is more than just grape juice. It's a journey, a craft, a story waiting to be uncorked. Let our sommelier, Lando, guide you to your next favorite bottle – no pretense, just pure enjoyment.
• •Headline: Not Sure Which Wine? No Worries, That's What We're Here For! Body: Feeling overwhelmed by terroir and tannins? We get it. Our mission is to make finding the perfect wine an adventure, not a test. Explore our curated selections, discover new tastes, and let us share the passion behind each winemaker.
• •Headline: Wine That Inspires: From Our Cellar to Your Special Moments. Body: We believe a good bottle of wine can elevate any occasion, or simply make an ordinary evening extraordinary. Handpicked by Lando, our wines are chosen for their character and the tales they tell. Find your inspiration here.
• •Headline: Meet the Makers: The People & Passion Behind Landos Wines. Body: Every wine in our collection has a unique fingerprint, a testament to the dedicated winemakers who craft them. Dive into our 'Bottle Stories' and connect with the passion that goes into every glass. This isn't mass-produced – this is art.
• •Headline: Your Sommelier-Guided Wine Adventure Starts Now. Body: Forget stuffy wine lists. Landos.de is your friendly expert in the world of wine. We focus on what truly matters: delicious wines with real stories, ready for you to explore and enjoy. What will you discover today?