Brand Tone

Personal & Heartfelt, Nature-Inspired & Whimsical, Adventurous & Joyful, Authentic & Reflective

Brand Values

• •Love of Nature
• •Creativity & Artistic Expression
• •Personal Connection & Storytelling
• •Authenticity
• •Family & Personal Life
• •Adventure

Best Practices

• •Maintain a consistent voice that blends personal storytelling with artistic expression.
• •Emphasize the connection between nature, art, and personal experiences in your copy.
• •Use evocative language to capture the magic and wonder of the outdoors.
• •Share authentic reflections and insights into the creative process.
• •Ensure that any product extensions of the art maintain high quality to uphold the brand's image.

Social Perception

Sincere and relatable, perceived as an authentic artist who connects with nature and shares personal experiences.

Copy Examples

• •"Inspired by the serene forests of the Pacific Northwest, each piece is a reflection of my adventures and the magic I find in nature."
• •"From the gentle rustle of leaves to the vibrant colors of a sunset, I strive to capture the essence of the outdoors in every brushstroke."
• •"'Land of Lulu' is more than just a name; it's the imaginative space where my art comes to life, inspired by my love for nature and my journey as an artist and mother."
• •"Join me as I explore the beauty of the natural world through art, sharing stories and moments that inspire creativity and connection."
• •"Each painting is a personal reflection, a moment captured in time, inviting you to experience the peace and wonder of the outdoors."