Brand Tone

Informative, Empowering, Artisan, Natural & Scientific, Transparent & Trustworthy

Brand Values

• •Quality
• •Safety
• •Performance
• •Natural Ingredients
• •Scientific Formulation
• •Transparency
• •Trust
• •Artisan Craftsmanship

Best Practices

• •Maintain a Consistent Personality across all platforms (website, social media, email).
• •Ensure the brand personality – friendly, helpful, empowering – shines through in all communications.
• •If Pure Artisan Labs is the umbrella brand, subtly weave in the artisan, natural, and scientific yet transparent values where appropriate.
• •Avoid being clinical, overly technical, or dismissive in your messaging.
• •Share these guidelines with anyone creating content for the brand to ensure consistency.

Social Perception

Expertise, care, and commitment to quality natural products. A brand rooted in the founder's dedication to blending nature and science.

Copy Examples

• •"Rooted in Nature & Science: Discover the power of botanical ingredients combined with scientific formulation."
• •"Simple Yet Effective: Experience skincare that delivers real results without unnecessary complexity."
• •"Transparent & Trustworthy: We believe in sharing our knowledge and processes with you."
• •"Handcrafted with Care: Each product is personally formulated and manufactured in our small lab."
• •"Experience the difference of artisan skincare, where quality, safety, and performance are our top priorities."