Brand Tone

Aspirational yet Accessible, Relaxed and Sophisticated, Passionate and Authentic, Community-Oriented, Slightly Playful/Witty

Brand Values

• •Quality & Comfort
• •Style & Aesthetics
• •Passion for Golf
• •Connection & Community
• •Enjoyment & Simplicity

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., "Relaxed Sophistication," "Passionate Authenticity"), lists "do" and "don't" words/phrases, and provides examples. This should be the go-to resource for anyone writing copy.
• •Focus on the "Why": Always circle back to the core values and the reason the brand exists – a love for golf, quality, style, and the coastal lifestyle. Let this passion infuse the language.
• •Speak to Your Ideal Customer: Envision the target golfer (someone who appreciates style, quality, and the experience of golf). Write as if speaking directly to them, using language and references they would understand and appreciate. For Land & Sea Golf, this means avoiding overly technical jargon unless explained, and focusing on the feeling and aesthetic.
• •Prioritize Clarity and Understated Elegance: The brand’s style is "subtle" and "stylish." The copy should reflect this by being clear, concise, and well-crafted, avoiding hyperbole or overly aggressive sales language. Let the quality and design speak for themselves with supportive, elegant copy.
• •Maintain Consistency Across All Channels: Whether it's a product description, a social media update, a blog post, or an email newsletter, the tone should feel familiar and consistent. Regularly review content across different platforms to ensure alignment. The "SEARCH LESS. PLAY MORE." tagline is a good anchor to weave in naturally where appropriate.

Social Perception

Niche Appeal, Quality-Focused, Aesthetically Pleasing, Emerging Brand, Trustworthy (within its sphere)

Copy Examples

• •Meet the Horizon Polo. Crafted for the golfer who finds beauty in the early morning mist over the fairway and the late afternoon sun on the 18th green. Experience unparalleled comfort and subtle style that moves with you, from the first tee to the clubhouse. It’s not just a shirt; it’s a part of your perfect round. #LandAndSeaGolf #PlayMore
• •Where the land meets the sea, and the game meets its soul. Our latest collection is designed for these moments – pure, focused, and undeniably stylish. What course are you dreaming of today? #SearchLessPlayMore #GolfLifestyle #CoastalGolf
• •Your Next Favorite Round Starts Here | New Arrivals from Land & Sea Golf
• •Inspired by the Coast. Designed for Your Game. Discover Apparel that Lets You Play More.
• •Land & Sea Golf: Premium, stylish golf apparel for those who love the game and the journey. Quality gear to help you #SearchLessPlayMore.