Brand Tone

Soothing, Comforting, Elegant, Design-Conscious, Functional, Beneficial, Reassuring, Gentle

Brand Values

• •Well-being: Prioritizing the creation of a peaceful and relaxing environment to improve sleep and reduce stress.
• •Quality and Design: Offering products that are not only functional but also aesthetically pleasing and of high quality.
• •Functionality and Versatility: Providing adaptable lighting solutions that cater to various needs and spaces.
• •Customer Comfort: Focusing on gentle lighting suitable for all, including those with sensitive eyes.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., soothing, elegant, reassuring), core values, key messaging themes, preferred vocabulary (and words to avoid), and a persona. This guide should be the reference for all content creation.
• •Focus on "Well-being" and "Serenity": Consistently use language that evokes feelings of peace, comfort, relaxation, and improved quality of life. Words like "gentle," "soothing," "calm," "restful," "serene," and "sanctuary" should be staples.
• •Highlight Both Aesthetics and Functionality: Ensure copy balances the elegant design aspects of the products ("stylish," "chic," "beautifully crafted") with their practical benefits ("improves sleep," "reduces eye strain," "customizable ambiance").
• •Maintain a Gentle and Empathetic Approach: Write as if speaking to someone seeking comfort and a better living environment. Avoid overly technical jargon or aggressive sales tactics. The tone should be inviting and understanding of the customer's desire for tranquility.
• •Ensure Consistency Across All Platforms: Whether it's website copy, product descriptions, (future) social media posts, email newsletters, or customer service interactions, the soothing, elegant, and benefit-driven tone must be uniformly applied. Regular audits of content can help maintain this consistency.

Social Perception

A provider of high-quality, stylish, and beneficial night lights that enhance well-being.

Copy Examples

• •Headline: Illuminate Your Nights, Elevate Your Well-being. Body: Discover the Lampe Veilleuse collection, where elegant design meets soothing light to transform your space into a sanctuary of calm. Experience deeper sleep and serene evenings.
• •Product Description Snippet: More than just a light, it's your nightly ritual for peace. Our Lampe Veilleuse Adulte offers a gentle, customizable glow, perfect for unwinding with a book or simply easing into a restful slumber. Crafted for comfort, designed for life.
• •Social Media Post (if they were to have one): Image: A beautifully lit, cozy bedroom scene with a Lampe Veilleuse product. Caption: Create your haven of tranquility. ✨ Our night lights are designed to bathe your room in a soft, warm glow, promoting relaxation and a peaceful night's sleep. What does your ideal serene space look like? #LampeVeilleuse #Wellbeing #SereneNights #ElegantLighting #HomeComfort
• •Email Subject Line: Find Your Nightly Serenity with Lampe Veilleuse. Email Body Snippet: Tired of harsh lighting before bed? Our collection of thoughtfully designed night lights offers the perfect ambiance for relaxation and improved sleep. Explore elegant solutions for every room.
• •Website Banner Text: Soft Light, Peaceful Nights. Explore Our Collection of Designer Night Lights. Transform your home into a haven of calm with Lampe Veilleuse.