Brand Tone

Approachable, Informative, Expert, Trustworthy, Results-Oriented, Aspirational

Brand Values

• •Quality and Authenticity
• •Customer Empowerment
• •Expertise
• •Accessibility/Affordability
• •Care and Understanding
• •Innovation

Best Practices

• •Use an approachable and informative tone to guide customers.
• •Emphasize the authenticity and quality of Korean beauty products.
• •Highlight the expertise behind the product selection.
• •Focus on empowering customers to look and feel their best.
• •Maintain consistency in tone across all copywriting, reflecting the brand values.

Social Perception

A go-to destination for K-beauty enthusiasts in the UAE, a reliable source for authentic Korean skincare and makeup, offering expertise and adaptation to local climate needs, good value.

Copy Examples

• •Discover the secret to radiant skin with our curated selection of K-beauty essentials. Let our experts guide you to your perfect skincare routine.
• •Experience the transformative power of genuine Korean beauty products. Achieve a flawless look and make heads turn your way.
• •At Lamise Beauty, we believe every woman deserves to look and feel the best version of herself. Explore our innovative and up-to-date beauty products.
• •Welcome to Lamise Beauty, UAE's #1 Korean Cosmetic Multishop, where you can find top-quality Korean beauty products online at an affordable price.
• •Our founder, Kate Park, handpicks innovative products suitable for the hot and dry climate of the UAE. Experience the difference of K-beauty tailored for your skin.