Brand Tone

Warm, Inviting, and Aspirational

Brand Values

• •Family & Community
• •Joy and Inspiration
• •Quality and Thoughtful Curation
• •Support for Small, Local Business
• •Aesthetic and Lifestyle

Best Practices

• •Embrace "We" and "You" Language: Consistently use inclusive language that fosters a sense of connection. Phrases like "we're family," "we love our customers," and addressing the customer directly as "you" helps maintain the warm, personal tone.
• •Focus on Emotion and Experience: Instead of just listing product features, describe how the products make one *feel* or the experience they create (e.g., "bring joy," "cozy evenings," "lakeside serenity").
• •Use Evocative and Sensory Language: Appeal to the senses by using descriptive words that paint a picture of the lakeside lifestyle – words like "calm," "fresh," "brighten," "soft," "charming," "serenity."
• •Maintain an Optimistic and Positive Voice: The overall tone should be uplifting and inspiring, reflecting the brand's aim to bring joy. Avoid overly aggressive sales language or negative framing.
• •Highlight Curation and Quality with Modesty: When mentioning the quality or uniqueness of products, frame it through the lens of care and thoughtful selection for the customer ("thoughtfully handpicked with our customers in mind"), rather than just boasting about exclusivity.

Social Perception

Lake Haus MN is likely perceived as a charming, upscale boutique that offers unique, high-quality home goods and gifts with a distinct lakeside-inspired style. Customers likely appreciate the personal touch and friendly atmosphere, both in-store (implied by their "family" value) and online. The brand is seen as a source for finding special items that can enhance a home's beauty and comfort, or for thoughtful gift-giving. The association with "Excelsior, MN" likely adds to a perception of a quaint, community-focused business.

Copy Examples

• •Instagram Post (New Arrival - Cozy Throw Blanket): "Wrap yourself in lakeside luxury. ✨ Our new collection of super-soft throws has arrived, perfect for cozy evenings by the fire or adding a touch of warmth to your favorite armchair. Which color will you choose to bring home the calm? #LakehausLiving #CozyHome #NewArrivals #ExcelsiorMN"
• •Facebook Ad (Seasonal Decor): "Hello, sunshine! ☀️ Brighten your home with fresh finds from Lakehaus. From vibrant pillows to charming tabletop pieces, we've handpicked everything you need to welcome the new season in style. Visit us in Excelsior and let us help you find your happy place. #LakehausMN #SeasonalDecor #HomeInspo #ShopLocalExcelsior"
• •Website Banner (Design Services): "Dreaming of a home that tells your story? Let our family at Lakehaus help yours. Our design services are here to guide you in creating a space that’s both beautiful and uniquely you. Click here to learn more and start your journey to a more inspired home. [Link]"
• •Email Newsletter Subject Line: "Bring the Lakehaus Feeling Home 🏡✨ Inside: New Arrivals & Simple Joys" Email Snippet: "At Lakehaus, we believe your home should be your sanctuary – a place filled with pieces you love and moments you cherish. This week, discover our latest curated collection designed to bring that lakeside serenity and effortless style right to your doorstep..."
• •Instagram Story (Customer Feature/In-store Experience): (Image of a beautifully arranged section of the store) "That feeling when you find the perfect piece to complete your room. 😊 Come wander through Lakehaus today – your next treasure awaits! We love helping you create a home you adore. #ShopLakehaus #ExcelsiorBoutique #HomeDecorLove #LakeLifestyle"