Brand Tone

Friendly and Approachable, Helpful and Informative, Reliable and Established, Community-Oriented, Practical and Value-Driven

Brand Values

• •Customer Satisfaction
• •Quality
• •Value for Money
• •Reliability and Trustworthiness
• •Helpfulness and Expertise
• •Adaptability
• •Personal Touch

Best Practices

• •Always Use a Friendly, Conversational Style: Write as if you're talking to a neighbor or a friend. Avoid overly formal or corporate language. Use contractions (e.g., "we're," "it's") where appropriate.
• •Emphasize Helpfulness and Solutions: Frame product descriptions and content around how they benefit the customer or solve a problem. Highlight practical uses and offer advice freely.
• •Incorporate "Family-Run" and "Established" Values Subtly: Remind customers of the brand's heritage and personal touch where relevant, building trust without overstating it. For example, "With over 25 years of experience, our family is dedicated to bringing you the best..."
• •Maintain an Approachable and Positive Voice in Customer Service: Ensure all communications, especially responses to queries or complaints, are polite, empathetic, and aim for a helpful resolution, reflecting the "friendly service" promise.
• •Focus on Value and Quality in Tandem: While highlighting competitive prices, also stress the quality and practicality of the products, assuring customers they are getting good value for their money from a reliable source.

Social Perception

Positive: Generally, customers perceive the brand positively, frequently praising their customer service, fast delivery, and the quality of products for the price. Facebook reviews are largely positive. Reliable Retailer: They are seen as a dependable source for a wide array of home, garden, and leisure products. Good Customer Service: Many reviews highlight positive interactions with staff and efficient problem resolution, although a few isolated negative experiences exist. Broad Product Range: Customers acknowledge the extensive variety of items available, making it a convenient one-stop-shop for many needs.

Copy Examples

• •Facebook Post (New Product - Garden Furniture): Dreaming of sunny afternoons in the garden? ☀️ Our new range of comfy and stylish garden furniture has just landed! Perfect for family BBQs or a quiet cuppa. As a family-run business, we pick items we'd love in our own homes. Come take a look and get ready for summer! #LakeHomeLeisure #GardenLiving #FamilyRun
• •Website Banner (Seasonal Sale): Spring into Savings! 🌷 Get your home and garden ready for the new season with great deals on hundreds of practical products. Quality you can trust, at prices you'll love. Friendly service, fast delivery – that's the Lake Home & Leisure promise!
• •Product Description Snippet (for a Pet Toy): Keep your furry friend entertained for hours! This durable chew toy is made from pet-safe materials and designed for long-lasting fun. We know how much your pets mean to you – that's why we only stock products we'd give to our own. Got questions? Our knowledgeable team is always happy to help!
• •Email Newsletter Subject Line: Your Weekly Dose of Home & Leisure Goodness from Your Friends at Lake! (Body Snippet): Hi [Customer Name], from helpful tips for your home to exciting new arrivals, we're here to make your life a little easier and brighter. This week, discover...
• •Instagram Post (Customer Feature/UGC): We LOVE seeing how you use your Lake Home & Leisure finds! 😍 Thanks to @HappyHomeMaker for sharing this gorgeous pic of their new bird feeder in action. Bringing a little joy to your everyday – that's what we're all about. Tag us in your photos! #LakeHomeCommunity #CustomerLove #HomeAndGarden