Brand Tone

Warm and Friendly, Artisanal and Passionate, Caring and Nurturing, Authentic and Transparent, Appreciative

Brand Values

• •Craftsmanship
• •Personalization
• •Quality Materials
• •Made in France
• •Customer Connection
• •Joy and Celebration

Best Practices

• •Always Emphasize 'Handmade' and 'Care': Use words like 'crafted,' 'stitched with love,' 'carefully selected,' 'artisanal,' and 'unique' to reinforce the handmade quality and the passion behind the products.
• •Speak Directly and Warmly to Your Audience: Use 'you,' 'your little one,' and a friendly, approachable language. Ask questions to encourage engagement and make the communication feel like a conversation.
• •Highlight Personalization and Uniqueness: Remind customers that items can be customized, making them special and one-of-a-kind gifts. Use phrases like 'your choice of fabric,' 'embroidered with their name,' or 'created just for you.'
• •Show, Don't Just Tell, the Passion: Share glimpses of the creation process, the materials used, and the story behind the brand or specific items. This builds authenticity and connects with customers on an emotional level.
• •Be Consistent Across All Platforms: While the format might change (e.g., short videos on TikTok vs. detailed posts on Facebook), the core tone – warm, crafty, caring, and authentic – should remain the same. Regularly review your communications to ensure they align with these values.

Social Perception

A creator of beautiful, high-quality handmade items; A trustworthy small business with a personal touch; A source for unique and thoughtful gifts, especially for babies and children; Passionate about its craft and dedicated to customer satisfaction; Authentic and genuine in its offerings and communication.

Copy Examples

• •Snuggle your little one in pure softness! ✨ Our new handmade [Product Name] has arrived, crafted with love and Oeko-Tex certified fabric, because we care about what touches their skin. Choose your favorite pattern and let us add a touch of embroidered magic! What special name would you have us stitch? #HandmadeWithLove #ShaDesigns #BabyEssentials #MadeInFrance #PersonalizedGift
• •(Video showing hands carefully sewing or selecting fabrics) From a spark of an idea to a cozy creation! 🧵✨ This is where the magic happens at L'aiguille de Sha. Each stitch is filled with passion and a wish for happy moments. What are you dreaming of us creating next? #SewingLove #ArtisanCreator #BehindTheSeams #FrenchCraft #HandmadeJourney
• •Welcome to L'aiguille de Sha, where every thread tells a story. We lovingly handcraft unique treasures in France for your most precious moments – from baby's first smile to cozy childhood memories. Discover personalized creations made with care, just for you.
• •Hello lovely people! 👋 Come say 'bonjour' and discover our latest handmade creations at the [Market Name] this weekend! We'll have a colorful array of [mention a few products] perfect for gifting or treating your little ones. Can't wait to see your smiling faces! #LocalMarket #SupportSmall #FrenchArtisan #LaguilleDeShaEvents #HandmadeCommunity
• •Our hearts are so full seeing your little ones with their L'aiguille de Sha treasures! 🥰 Thank you, [Customer Name], for sharing this adorable photo of [Child's Name] with their personalized [Product Name]. It’s why we do what we do! Keep sharing your moments with #ShaLittleStars. ✨ #CustomerLove #HandmadeHappiness #ThankYou #BabyGift #CherishedMoments