Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Community-Oriented, Authentic and Down-to-Earth, Informative

Brand Values

• •Sustainability
• •Affordability
• •Uniqueness and Individuality
• •Community Engagement
• •Quality and Care
• •Creativity

Best Practices

• •Always Emphasize Sustainability: Weave the "second life," "eco-friendly," or "circular fashion" message into various communications, not just specific campaigns. This reinforces a core value.
• •Use a Friendly, Conversational Voice: Write as if you're talking to a friend. Use contractions, inclusive language ("we," "us," "you"), and occasional emojis where appropriate (especially on social media). Avoid overly formal or technical jargon.
• •Highlight the "Treasure Hunt" Aspect: Emphasize the uniqueness and joy of discovering special items. Use words like "discover," "unique finds," "gems," "treasures."
• •Be Enthusiastic and Positive: Convey genuine passion for vintage, second-hand items, and the community. Positive language encourages engagement and reflects the welcoming atmosphere of the shop.
• •Incorporate the Community Angle: Regularly mention the local store, workshops, and customer interactions. Share user-generated content (with permission) to build a stronger community feel and authenticity.

Social Perception

Positive and Trusted, Friendly and Personal, Resourceful and Eco-Conscious, A Local Gem

Copy Examples

• •Instagram Post (New Arrivals): Hello vintage lovers! ✨ Fresh drop of unique treasures just landed at La Friperie Vintage 25! From funky 70s prints to classic denim, there's a story waiting for you in every piece. Come give these beauties a second life and rock your sustainable style! 😉 #VintageFinds #SustainableFashion #LaFriperieVintage25 #Valdahon #SecondHandButGrand
• •Facebook Event (Upcycling Workshop): Unleash your inner designer! 🧵✂️ Join our Upcycling Workshop this Saturday at La Friperie Vintage 25! Learn fun ways to transform old clothes into new faves. All skill levels welcome – let's get creative and make fashion circular together! Limited spots, DM us to book! #Upcycling #DIYFashion #CreativeCommunity #Valdahon #SustainableStyle
• •Website Homepage Banner: More Than Just Clothes – It's a Movement! ✨ Discover unique, pre-loved pieces at La Friperie Vintage 25. Shop sustainably, express your style, and join our community in giving fashion a second chance. Affordable. Eco-Friendly. Fabulously You.
• •Promotional Email Subject: 🍂 Fall for Vintage! Cozy Sweaters & Timeless Styles Await You... Email Body Snippet: Hey fashion adventurer! Ready to update your wardrobe with pieces that tell a story? Our latest collection of hand-picked vintage and second-hand gems is here to keep you warm and stylish this season. Every item you choose helps reduce fashion waste. Feel good, look amazing! Explore now at www.lafriperievintage25.fr or visit us in Valdahon!
• •Local Ad Copy: Your Valdahon destination for fashion with a heart! ❤️ La Friperie Vintage 25 offers a fantastic selection of second-hand and vintage clothing for the whole family. Find unique styles, save money, and support sustainable shopping. Come say hi and discover your next favorite outfit! (And ask about our fun upcycling workshops!)