Brand Tone

Patriotic and Proud, Strong and Confident, Authentic and Trustworthy, Potentially Elegant and Refined

Brand Values

• •Quality: Superior craftsmanship and materials.
• •Authenticity: Genuine French origin or design.
• •Durability/Strength: Products built to last, reflecting resilience.
• •National Pride: Celebrating French industry and know-how.
• •Excellence: Striving for the best in products and services.

Best Practices

• •Develop Clear Brand Guidelines: Create a document outlining your brand voice, tone, key messaging pillars, and approved terminology (e.g., always use 'Fabriqué en France' or 'Conçu en France' where appropriate).
• •Focus on 'French' Lexicon (Use Sparingly and Authentically): Incorporate words that evoke French culture, quality, or craftsmanship where relevant (e.g., 'savoir-faire,' 'atelier,' 'élégance,' 'patrimoine'), but avoid overuse or cliché. The core message should be about strength and quality.
• •Emphasize Quality and Durability: Let the copy reflect the 'force' aspect by highlighting the robustness, longevity, and superior make of the products. Use strong verbs and confident language.
• •Tell Authentic Stories: Share narratives about the origin of products, the artisans (if applicable), or the inspiration behind designs, connecting them to French heritage or values of strength and resilience.
• •Train Your Team: Ensure anyone writing copy (marketing, social media, customer service) understands and can apply the brand's tone consistently. Regular reviews and feedback sessions can help maintain this.

Social Perception

To be seen as a go-to source for high-quality French products. To be perceived as a symbol of French excellence and reliability. To evoke a sense of trust and pride among customers.

Copy Examples

• •La Force Française: Embodying the enduring spirit and quality of French craftsmanship. Discover products built with passion, designed to last.
• •Woven with tradition, engineered with French precision. This [Product Name] isn't just an item, it's a testament to la force française.
• •Celebrate the strength of 'Made in France'! 💪🇫🇷 Our latest collection showcases the resilience and elegance that define La Force Française. #LaForceFrancaise #MadeInFrance #FrenchQuality
• •Experience the Power of French Excellence | New Arrivals at La Force Française
• •At La Force Française, we believe in the power of our heritage. We curate and create products that carry the legacy of French strength, quality, and ingenuity into your life.