Brand Tone

Passionate & Artisanal, Approachable & Inviting, Modern & Aesthetically Conscious, Educational & Experiential

Brand Values

• •Quality
• •Craftsmanship
• •Customer Experience
• •Passion for Coffee
• •Growth & Connection

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your tone (e.g., Passionate, Artisanal, Approachable, Modern, Educational). Include examples of "do's and don'ts" for language and style.
• •Prioritize "Specialty" and "Artisanal" Language: Consistently use terms that reflect the high quality and craft nature of your coffee (e.g., "specialty grade," "single-origin," "artisan roasted," "hand-picked," "flavor profile").
• •Be Enthusiastic and Engaging: Convey genuine passion for coffee. Ask questions in social media captions to encourage interaction. Use vibrant and sensory language to describe coffee (e.g., "bright acidity," "velvety body," "notes of chocolate and hazelnut").
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the visual style. If the visuals are modern and aesthetic, the copy should complement this with clear, concise, and perhaps slightly sophisticated yet accessible language.
• •Train Your Team: Ensure anyone creating content or interacting with customers (online or offline) understands and can effectively use the brand's tone of voice. Consistency across all touchpoints is key.

Social Perception

High-Quality Coffee Provider, Trendy & Pleasant Café, Knowledgeable & Passionate

Copy Examples

• •Instagram Post (Image: Close-up of a perfectly brewed espresso): More than just a morning ritual, it's an art form. ✨ At Lady Madrid Café, every bean tells a story, roasted with passion right here in Madrid to bring youその exceptional flavor. What coffee story are you sipping today? #LadyMadridCafe #SpecialtyCoffee #MadridCoffee #ArtisanRoasted #CoffeePassion
• •Website Banner (Online Shop): Discover Your Perfect Brew. From rare single-origin beans to our signature Lady Madrid Blend, experience the taste of artisan-roasted specialty coffee, delivered fresh to your door. Explore our collection. [Shop Now Button]
• •TikTok Video Caption (Short clip showing the coffee roasting experience): Unleash your inner coffee artisan! ☕️🔥 Join our 'Roast Your Own Coffee' experience and craft your perfect blend under the guidance of our experts. Book your spot via the link in bio! #LadyMadridCafe #CoffeeExperience #MadridPlanes #DIYCoffee #SpecialtyCoffeeMadrid
• •Email Newsletter Snippet (Promoting a new coffee origin): Hello Coffee Lover, This week, we're journeying to the highlands of Kenya Nyeri! 🇰🇪 Expect vibrant acidity and delightful fruity notes in every cup of this 86pt SCA scored gem. Hand-roasted with care, just for you. Taste the adventure. [Link to Product]
• •In-Café Signage (Near a display of coffee bags): Take the Lady Madrid experience home. Our specialty beans are passionately roasted in small batches to ensure every cup is a masterpiece. Ask us for a recommendation – we love to talk coffee! #ArtisanCoffee #LadyMadridRoasters